Learn how the branding giants do it. Join the experts and special guest Andrew Foxwell of Foxwell Digital to learn how to run your Facebook marketing like a major brand. Hear the digital advertising strategies, including how to combine brand and direct response advertising, that Andrew’s learned from handling over $10 million in ad spend for brands like the Grand Ole Opry so you can apply these tactics in your own business.
We put it to the test! Using two identical Facebook campaigns – one with Facebook interest targeting expansion and one without – Molly set out to see how Facebook interest targeting expansion affects campaigns. Hear Molly’s process and the impact the feature had, so you can learn the role Facebook targeting expansion plays and if you should be using it in your own Facebook campaigns.
How do you build a sustainable relationship with your target market? That’s the question special guest Kyle Lemaire, Founder and CEO of Indepreneur, set out to answer. What he learned can be profitably applied by any business – especially the music industry. Listen to learn how he took a relatively unknown musician and generated 22,000 Facebook fans in 6 months, sold out two shows in a foreign country they’d never played, and how you can use his music marketing strategies to successfully run and scale social media and paid traffic campaigns.
What’s the Facebook ad auction and how does it impact the success of your ads? We’ll explain that with guest Drew Tweito, CEO of FunnelBoom. You’ll learn the four components that matter most in the auction, three of which you can control directly. Understanding this will help you scale your Facebook campaigns and drive down the cost of your Facebook ad spend.
Do you know what resonates with your audience? Join the experts as special guest James Buhagiar of Pet Snacks details the 5-step strategy he used to gain insight into his customer avatar, how he got started advertising on Facebook, and how he used Facebook ads and video to build momentum for his advertising campaigns and his business.
Want to stop the thumb scroll and have your Facebook ad stand out on the news feed? Then join the experts as they critique seven Facebook ads from companies big and small. Learn the mistakes to avoid and gain actionable strategies that can be applied by any industry to create effective Facebook ads.
Join the experts and guest Drew Tweito of FunnelBoom as they detail how Facebook’s ad algorithm works and how you can use it to scale your Facebook campaigns. They’ll share how to work with the Facebook algorithm so it does the work for you, so you can increase your ad’s ROI while spending less time in Facebook’s Ads Manager.
Facebook’s a-changin’… again. Stay on the cutting edge and use these six Facebook ad updates to make your targeting even better and improve return on ad spend. Then, listen as Keith shares a quick strategy you can use to increase engagement, repurpose content, and help lower your cost per conversion.