157,362 leads generated. In 8 weeks. For just $1.08 per lead. All from 1 Facebook campaign! Join the experts as they share the exact strategy Molly used to achieve these results… and how you can apply it to your next Facebook ad campaign. We break down everything—the research process, how the ad sets were set up, how Molly maximized the relevance score, why ad sets were removed or boosted, and what the results from the campaign were. If you want to improve how you’re managing your own Facebook ad campaigns, grab a notebook and tune into this episode.
Join the experts as they discuss a major update Facebook made to increase transparency, why this might be a bad thing for “Bush’s Baked Beans,” but why it is definitely a GOOD thing for your business. If you’ve ever had trouble researching your target market and coming up with ideas for ad creatives, this update is exactly what you’re looking for. Tune in to find out why.
The podcast world is constantly changing. If you are wondering how to get your foot in the door with your own podcast, there are some things you need to know. In this episode, the experts interview the hosts of the new DigitalMarketer podcast on what their strategy is for launching their podcast in 2018. They cover everything from how many episodes they’re launching with to what kinds of ads they’re running. And for those podcasters who might be launching without an established audience, they cover strategies you can use to build your listenership and how to stand out in the changing landscape. If you are thinking of starting a podcast, this is an episode you won’t want to miss.
Most businesses already have the knowledge and tools they need, but they don’t necessarily know what to do, so they focus on the wrong things... Join the experts as they interview guest Sonya Keenan from Digital Marketer Down Under and learn how she took a client’s business from 6,000 subscribers to 20,000 and cut overhead by 75% by simply cutting out all the things they shouldn’t have been focusing on. Learn how to plan out what you should be focusing on so you can do the same in your business.
If you don’t know your customer better than they know themselves, your ads are basically shots in the dark. For example, how long does it take your audience, on average, before they make their first purchase? How many clicks do they have to make before they buy? What is the lifetime value of your best customers vs. your worst ones? Join the experts and guest expert Scott Desgrosseilliers as they go in depth about the Customer Journey and give you the ammo you need to make informed decisions about your ad campaigns.
What is AI, actually? Why should you care about machine learning? What’s on the horizon for this field and how will this impact your bottom line? Join the experts and guest expert Mike Rhodes to discover how Google’s AI will affect you, your business, and your paid traffic campaigns in the coming months, so you can make Google’s AI work for you and not against you.
Andrew Foxwell joins the experts to explain what Facebook Analytics is, how to set it up, and what your first steps should be to use Facebook Analytics to grow your business and marketing campaigns. If you’ve been wanting to try Facebook Analytics but aren’t sure what you need to do, you need to listen to today’s episode with Andrew.