The Customer Value Journey is used by 126,000+ Marketers and Companies Like…
The Customer Value Journey is Your Key to Digital Marketing Success
The Customer Value Journey is the strategic foundation of everything we do here at DigitalMarketer. It’s the master template upon which every other digital marketing discipline and tactic is built.
The Awareness Stage is where the person becomes aware of you. After all, nobody is born knowing who Apple or Amazon are. At some point they have to become aware of these companies if they are to become a customer.
You promote a valuable offer, but instead of asking for money, you ask for the prospect’s contact information. And when they give it to you, not only do you give them access to the content, product, or service you promised, you also add them to your subscriber list.
This is a critical stage in the Customer Journey and one that frustrates many business owners. The key to success in this stage is to employ what we call “entry-point offers.” These offers are designed to give the new prospect tremendous value without forcing them to put too much “skin in the game.”
Whenever a customer or prospect does what you ask them to do (attend this webinar, buy this product, hire me for this service), you should engineer your marketing to maximize the chances they’ll get tangible value from the experience.
The Ascend stage of the Value Journey is where your customer will be ready to buy more and more often. If your business has a core offer, this is the place to make that offer. Then once your customer purchases that core offer, it’s time to present them with other relevant offers.
This puts your message in front of a new audience, the fans, followers, and friends of the promoter. And because this new audience is hearing about you from a trusted source who they already know, they’re much more likely to become customers themselves.