How do you learn from the experience of putting out an offer that doesn’t quite get the sales conversions you were after?
You can start by collecting the data, analyzing it, and then aligning it with your audience to increase your offer conversion.
Mickey Anderson is The Marketing Closer, and she’s articulating the merits of creating personal connections and getting your clients “into the offer” so that you are constantly tweaking to see what works and what doesn’t.
This can be a simple use of the word “because” in a survey, where you give your audience a reason to participate.
Shorter, more frequent surveys are preferable too, and quiz funnels are an improving mechanism for generating leads and sales that Mickey is also seeing work well.
It’s the sage advice of making more meaningful touchpoints to make your emails stand out (perhaps a video) and knowing that if a conversion process is simple, it becomes actionable.
Mickey also shares on how to manage client relations with a good old ‘compliment sandwich’ that acknowledges the hard work put in thus far, rather than saying, “This thing sucks, let’s change it.”
Learn how to test ideas like incentivization and getting the cadence of your list communication and offer optimization experimentation just right from Mickey, The Marketing Closer, who is graciously sharing her industry secrets with TDM’s Mark de Grasse.
Mickey Anderson is a campaign strategist, conversion optimization specialist, and conversion copywriter, creating content strategies and campaigns that earn multiple 6 and 7 figures in profits.
Connect the dots between your content and sales by visiting heymickeyanderson.com and see how you can optimize conversion, maximize retention, and increase referrals for your business.
KEY TAKEAWAYS:
01:25 What is offer optimization?
02:10 How does offer optimization work?
03:35 What key metrics should people pay attention to?
05:40 What do you want out of a survey?
07:05 What is the statistical input you need to make your collected data worthwhile?
08:26 How do you improve your offer based on the data?
10:25 What is enough time before you modify an existing offer?
12:26 What are the red flags for a really bad offer?
13:50 How do you approach what’s not working with a client?
16:18 The improving value of quiz funnels
18:20 Are email conversion rates still high?
19:06 How regularly should you be emailing your list?
22:50 Mickey’s client manager advice (putting it in “test mode”)
25:38 If it’s simple, it’s actionable
Listen Now
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