If your customer avatar is different than the person who makes the decision to buy your product—you know this can be a pickle. Since they’re two different personas, the messaging that works for your end user isn’t going to resonate with your buyer and vice versa. In this episode, Director of Marketing at Pype, a…
In this episode, Stefan Thomke, experimentation expert, explains how to run experiments that will optimize the myriad of touch points available to businesses right now, the fundamentals of defining your dependent and independent variables, and how to prioritize and measure experiments against each other.
In this episode Dave spills the tea on connecting specific avatars to high-profit products for his clients, their process for making sure clients take launch dates seriously, and how he’s nailed down the ultimate marketing challenge of advertising his own agency.
In this episode Jenna interviews Jacob Eisenberg, Director of Marketing for Tint World Automotive Styling Centers to figure out how to keep branding and marketing consistent amongst global stores.
Savannah explains why 2020 is the best time for brands to start (or keep!) advertising on social, her toolkit for creating top performing campaign content, and her influencer marketing strategy that surprisingly doesn’t involve feed or story posts published to their following.
We’re focusing on technical SEO this week and brought in the big leagues to give us the rundown. Geoff Atkinson, founder and CEO of Huckabuy, is here to explain what it all means, why a website with structured data has the highest click-through rate, and what to look out for with the merge between SEO and voice search.
At DigitalMarketer, we’re constantly testing so that we can share with you what’s working right now in digital marketing. Here's the inside scoop on what we're up to from our General Manager Justin Rondeau.
You read this episode’s title correctly. In this episode, Jenna interviews Nathalie Lussier, Founder of AccessAlly, to talk about marketing in the age of privacy and why Nathalie chose to go against the grain of marketing by opting out of using pixels and retargeted ads.
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Garrett Holmes is DigitalMarketer's Director of Content, responsible for increasing DigitalMarketer's organic reach and consumption through editorial, video, and social media. Originally from Michigan, he has since migrated to Austin, Texas where he has helped businesses grow their audiences through a multitude of content strategies. To learn more about him, connect with Garrett on LinkedIn.