You’ve probably been on the receiving end of email campaigns that drive you crazy because they just feel so spammy. They never stop coming.
And it feels scary to think that your business could give that same feeling to other people. But don’t let this make you think that you should stay away from email campaigns. On the contrary, there is a way to make your campaigns serve you AND the recipient, without creating spam overwhelm. EJ Saunders, CEO and Founder of Blaze Digital Solutions joins the show today to discuss strategies for enhancing e-commerce marketing, particularly through email campaigns.
The proof is in the pudding. Saunders took a company that had an email list of 20,000 people that they were sending 1 single email to a month and instead created a 30-day campaign that generated $100,000!
Want to learn how to do the same? Tune in to learn about crafting irresistible offers, and utilizing simple yet potent email sequences to drive sales.
KEY TAKEAWAYS:
01:17 Case Study: $100,000 30-Day Campaign for an Archery Company
02:29 The Power of Email Marketing and Segmentation
03:40 Creating Effective Offers and Automation
04:43 Increasing Email List with Lead Gen Campaigns
05:47 The Importance of Understanding the Customer’s Journey
08:27 The Role of Testimonials in Marketing
11:18 The Power of Welcome Series in Email Marketing
11:29 The Art of Crafting Irresistible Offers
19:23 The Importance of Building Trust with Clients
31:51 The Impact of SMS Marketing
35:28 Conclusion: The Future of Digital Marketing
Listen Now
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