If you want your business to be successful, don’t sell your product. Sell your story.
Sonya Keenan is the Managing Director of Omnichannel Media Group. She’s an expert at telling business’ stories and continues to remind multimillion-dollar companies that their marketing is not related to their products.
Sonya explains how positioning along a storyline where the customer is the hero, instead of the business, leads to business growth. She also tells us the accessible online tools she uses to run her business, what mistakes to avoid as an entrepreneur, and the future of startup investment.
IN THIS EPISODE YOU’LL LEARN:
- Why businesses need to tell their story, not sell their products, if they want to grow
- Why you should show empathy in order to keep your audience engaged and listening
- The reason that passion will keep your business running longer and better
- How thinking global and acting local will jumpstart your business success
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
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