The Beginner's Guide to Digital Marketing
New to digital marketing or need to hone your existing skills?
The Beginner's Guide to Digital Marketing is full of insights and strategy for business owners, marketing professionals, students, and anyone else looking to hone their current skills and get up to speed on the latest in digital marketing.
About the Beginner's Guide to Digital Marketing
Digital marketing isn't magic, and you don't need to be a computer whiz to be good at it. If you offer a product or service that the market desires, you can find success marketing through digital channels by applying the strategies taught in this guide.
The Beginner's Guide to Digital Marketing doesn’t present hype about the latest flashy tactics in marketing, digital or otherwise. Instead, this resource covers foundational disciplines such as content marketing, social media marketing, and email marketing, always in the context of the goals that businesses care about.
These goals include acquiring new leads and customers, monetizing the leads and customers you already have, and creating communities of brand advocates and promoters.
What is Digital Marketing?
Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.
If you're new to digital marketing, it may feel overwhelming.
We get that...
But in many ways, digital marketing is no different than traditional marketing. In both, smart organizations seek to develop mutually beneficial relationships with prospects, leads, and customers.
Now, think about the last important purchase you made. Perhaps you purchased a home, hired someone to fix your roof, or changed paper suppliers at your office.
Regardless of what it was, you probably began by searching the Internet to learn more and find your best options. Your ultimate buying decision was then based on the reviews you read, the friends and family you consulted with, and the solutions, features, and pricing you researched.
Today, most purchasing decisions begin online.
That being the case, an online presence is absolutely necessary—regardless of what you sell.
And having a strong digital presence will help you in multiple ways:
- It will make it easier to create awareness and engagement both before and after the sale.
- You can convert new buyers into rabid fans who buy more (and more often
- You'll enjoy all the benefits of word-of-mouth and social sharing.
Be aware, though, the digital marketing scene is ever changing. Gurus, podcasts, and bloggers declare a tool or tactic hot one week and dead the next.
The truth is, today, digital marketing is less about "digital" and more about "marketing," largely because digital marketing has come of age. Its fundamentals have already been established.
At DigitalMarketer, our objective is to clear the confusion about the tactics that work and how to use them to grow your business. We stand against those so-called gurus who promote the next "shiny object" that will reportedly kill email marketing, digital advertising, or search engine optimization.
Here, we're all about the fundamentals.
As you'll see in this guide, these core disciplines of digital marketing will be critical to your business growth today, tomorrow, and for years to come. Each of these disciplines will be covered in a chapter of this Beginner's Guide to Digital Marketing as shown below.
What You'll Learn
In each chapter, we'll cover 4 key aspects to the strategy being discussed:
The Methods: the strategies and processes you'll use to create your plan and execute it in your own business. This is the bulk of each chapter—because in digital marketing, how you execute a strategy is key. And in this Guide, we share the exact methods we use here at DigitalMarketer.
The Metrics: the numbers you'll watch to measure your success and identify areas that need tweaking (or are worth doubling down on).
The Lingo: the terminology used by experts, so you can communicate intelligently (even if you don't consider yourself a pro).
The Roles: the people in your organization who will likely have responsibility for planning and running each tactic.
We've organized this Guide in a logical progression. Though you can jump around, learning the tactics in whatever order you feel you need them, we recommend that you read through the chapters in order.
Take your time. Read and study one chapter at a time. Apply what you learn. And when you feel you've got the methods up and running, move on to the next chapter.
You'll be surprised at how quickly you can implement these tactics if you focus on them one at a time. Then, when everything is up and running, you can focus on optimizing and improving your processes for maximum growth.
Ready to start?