The Beginner's Guide to Digital Marketing

Your Digital Marketing Strategy Template

Developing a Content Marketing Strategy

Crafting a Digital Advertising Plan

Developing a Social Media Strategy

Following Email Marketing Best Practices

Designing Your Search Marketing Strategy

Applying Website Analytics to Your Digital Marketing

Leveraging Conversion Rate Optimization to Drive Growth

What's Next?

DIGITALMARKETER PRESENTS

The Beginner's Guide to Digital Marketing

New to digital marketing or need to hone your existing skills?

The Beginner's Guide to Digital Marketing is full of insights and strategy for business owners, marketing professionals, students, and anyone else looking to hone their current skills and get up to speed on the latest in digital marketing.

About the Beginner's Guide to Digital Marketing

Digital marketing isn't magic, and you don't need to be a computer whiz to be good at it. If you offer a product or service that the market desires, you can find success marketing through digital channels by applying the strategies taught in this guide.

The Beginner's Guide to Digital Marketing doesn’t present hype about the latest flashy tactics in marketing, digital or otherwise. Instead, this resource covers foundational disciplines such as content marketing, social media marketing, and email marketing, always in the context of the goals that businesses care about.

These goals include acquiring new leads and customers, monetizing the leads and customers you already have, and creating communities of brand advocates and promoters.

The Beginner's Guide to Digital Marketing

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What is Digital Marketing?

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.

If you're new to digital marketing, it may feel overwhelming.

We get that...

But in many ways, digital marketing is no different than traditional marketing. In both, smart organizations seek to develop mutually beneficial relationships with prospects, leads, and customers.

Now, think about the last important purchase you made. Perhaps you purchased a home, hired someone to fix your roof, or changed paper suppliers at your office.

Regardless of what it was, you probably began by searching the Internet to learn more and find your best options. Your ultimate buying decision was then based on the reviews you read, the friends and family you consulted with, and the solutions, features, and pricing you researched.

Today, most purchasing decisions begin online.

That being the case, an online presence is absolutely necessary—regardless of what you sell.

And having a strong digital presence will help you in multiple ways:

  • It will make it easier to create awareness and engagement both before and after the sale.
  • You can convert new buyers into rabid fans who buy more (and more often
  • You'll enjoy all the benefits of word-of-mouth and social sharing.

Be aware, though, the digital marketing scene is ever changing. Gurus, podcasts, and bloggers declare a tool or tactic hot one week and dead the next.

The truth is, today, digital marketing is less about "digital" and more about "marketing," largely because digital marketing has come of age. Its fundamentals have already been established.

At DigitalMarketer, our objective is to clear the confusion about the tactics that work and how to use them to grow your business. We stand against those so-called gurus who promote the next "shiny object" that will reportedly kill email marketing, digital advertising, or search engine optimization.

Here, we're all about the fundamentals.

As you'll see in this guide, these core disciplines of digital marketing will be critical to your business growth today, tomorrow, and for years to come. Each of these disciplines will be covered in a chapter of this Beginner's Guide to Digital Marketing as shown below.

What You'll Learn

In each chapter, we'll cover 4 key aspects to the strategy being discussed:

Digital Marketing Methods

The Methods: the strategies and processes you'll use to create your plan and execute it in your own business. This is the bulk of each chapter—because in digital marketing, how you execute a strategy is key. And in this Guide, we share the exact methods we use here at DigitalMarketer.


The Metrics: the numbers you'll watch to measure your success and identify areas that need tweaking (or are worth doubling down on).


Digital Marketing Lingo

The Lingo: the terminology used by experts, so you can communicate intelligently (even if you don't consider yourself a pro).


The Roles: the people in your organization who will likely have responsibility for planning and running each tactic.


We've organized this Guide in a logical progression. Though you can jump around, learning the tactics in whatever order you feel you need them, we recommend that you read through the chapters in order.

Take your time. Read and study one chapter at a time. Apply what you learn. And when you feel you've got the methods up and running, move on to the next chapter.

You'll be surprised at how quickly you can implement these tactics if you focus on them one at a time. Then, when everything is up and running, you can focus on optimizing and improving your processes for maximum growth.

Ready to start?

CHAPTER

01

Your Digital Marketing Strategy Template

The Customer Value Journey is the strategic foundation of everything we do here at DigitalMarketer. It's the master template upon which every other digital marketing discipline and tactic is built. Learn all 8 stages and how you'll use them to create a winning strategy for your business.

CHAPTER

02

Developing a Content Marketing Strategy

Done right, your content marketing will not only attract prospects, but also move them through a marketing funnel to drive more sales and grow your business. Learn how to plan your content marketing strategy and how to create "perfect" content.

CHAPTER

03

Crafting a Digital Advertising Plan

The secret to powerful digital marketing is traffic. If you can master traffic acquisition, you can easily drive traffic, sales, and ultimately, growth. Here, you'll learn the secrets to crafting a digital advertising plan that actually works.

CHAPTER

04

Understanding Social Media Marketing

"Going social" isn't simply about being active on Facebook and TWitter. Learn the Social Success Cycle and how you can use it to attract your fans and followers, engage them, and even sell to them.

CHAPTER

05

Following Email Marketing Best Practices

Forget any rumors to the contrary. Email is alive and well--and if you know how to use it, it will help you exponentially grow your business. Learn the role of email in a growing business and how you can use it to quickly move prospects and customers through the Customer Value Journey.

CHAPTER

06

Designing Your Search Marketing Strategy

Search marketing has radically changed in the last few years. But we see that as good news! Today, it can boost your website's traffic and visitors' trust while supporting your other digital marketing disciplines as well. Learn the right way to do search engine optimization here.

CHAPTER

07

Applying Website Analytics to Your Digital Marketing

If numbers aren't your thing, we've got you covered. Website analytics are a powerful tool for helping you figure out what's working, what's not, and what to do next. Learn the process we use here at DigitalMarketer--an easy-to-understand approach anyone can use.

CHAPTER

08

Leveraging Conversion Rate Optimization to Drive Growth

Conversion rate optimization may sound hard, but it doesn't have to be. And it's critical to your success as a digital marketer. We'll show you how to implement a simple framework that will guide everything you do as a digital marketer.

CHAPTER

09

What's Next?

The foundations you've laid in The Beginner’s Guide to Digital Marketing are solid and you’re well on your way to mastering digital marketing. Here’s the next step...