DigitalMarketer Podcast

Episode 65: The Mastermind Behind DigitalMarketer’s Offers and Promotions with Matt Shelar

Episode

Have you ever wondered how DigitalMarketer chooses what products to promote, when to promote them, and how much to price them?

In this episode, Jenna interviews the person in charge of all of DigitalMarketer’s promotions—our Promotions Manager, Matt Shelar. He explains how we create our monthly promotional calendar, the difference in promotions for cold and warm leads, and his best advice for creating awesome offers.

IN THIS EPISODE YOU’LL LEARN:

  • What we do when a big promotion flops
  • How we set our price points for products and for the discounts we run
  • The 2 types of promotions we run each month: main list and high-value segment
  • How we use primer content before promotions to get our list excited about the offer

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

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