Shannon Goodell has changed DigitalMarketer’s social media approach, growing us from 15,000 to 92,000 followers on Instagram.
In this episode, Jenna and Shannon nerd out about social. They talk about the platforms DigitalMarketer is seeing the most growth on, the goals of a Social Media Manager, and what content to create for each social platform.
IN THIS EPISODE YOU’LL LEARN:
- The content Shannon is using for DigitalMarketer’s social media accounts and her strategy of repurposing content
- What brands are doing wrong on social media: creating content about themselves and not focusing on giving value
- Shannon’s content scheduling and planning process
- DigitalMarketer’s ongoing experiment with Instagram stories and IGTV
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
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