DigitalMarketer Podcast

Episode 399: The Email Deliverability Mistake That Could Cost You


Imagine spending countless hours crafting the perfect email campaign, only to have it land in your subscribers’ spam folders. It’s a marketer’s worst nightmare, and it’s about to become a reality for those who don’t take action. 

In this episode, Big Jason Henderson, the director of deliverability for Digital Marketer, shares crucial insights on the changes in email deliverability.

Big Jason emphasizes the importance of authenticating all your email sources, including your ESP, membership site, shopping cart, and help desk. Failing to do so could result in your emails being blacklisted or sent straight to the spam folder. He also shares three free services that can help you monitor your DMARC reports and identify any unauthorized email senders using your domain.

Don’t let these email deliverability changes catch you off guard. Tune in to this episode to learn how to keep your emails landing in your subscribers’ inboxes and avoid the dreaded spam folder.


00:57 What’s changing in email deliverability

02:02 Why email providers are getting serious about spam

02:49 Examples of DNS authentication and common mistakes

04:40  SPF and DKIM Explained

07:00 Consequences of not meeting the new email deliverability requirements

08:46 Practical Steps for Authentication

11:55 How to authenticate your DNS records step-by-step

15:14 Why you need to authenticate every platform separately

17:52 The new complaint rate ceiling and how to stay compliant

19:08 Understanding Google Postmaster Tools and IP reputation

20:17 Managing email lists and engagement

22:23 Cleaning your email list

24:08 Finding the sweet spot for engagement

27:09 Where to find help for email compliance

28:08 Handling hard and soft bounces

31:10 Recap and final tips

Listen Now




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