Did you know ONE person runs the entire DigitalMarketer blog?
In this episode, Jenna interviews Becky Zieber, DigitalMarketer’s Managing Editor, to figure out how she’s doing it. Becky explains what her day-to-day looks like, the importance of giving away free content, and the number one thing you need to do to create a readership.
IN THIS EPISODE YOU’LL LEARN:
- How to make SEO friendly blog content that is written for people NOT bots
- DigitalMarketer’s transition from only strategic content to more casual posts that target new and specialized digital marketers
- The productive feedback loop that keeps a positive relationship between our editors and writers
- Why having a brand voice is critical to running a successful blog
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Becky on the DigitalMarketer Blog
Becky on LinkedIn
Bon Appétit Magazine
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
iTunes not your thing? Find us on Spotify, Stitcher, or TuneIn.
