DigitalMarketer Podcast

Episode 395: B2B SaaS Success $200K to $20M in 4 Years with Julia Vorontsova


If you are struggling to scale your B2B SaaS company beyond a certain point or feel like your growth has hit a ceiling despite your best efforts, you’re not alone. Many businesses face similar challenges, but there is a way to break through and achieve exponential growth.

In this episode, Julia Vorontsova, the founder of Innovation Park, shares a step-by-step case study on how they helped a 25-year-old B2B SaaS company scale from a mere $200,000 to an impressive $20 million in just four years. By focusing on customer journey optimization, audience targeting, and organic lead generation, they unlocked the secret to sustainable growth.

If you’re ready to take your B2B SaaS company beyond the plateau, listen to this episode and learn how to implement Julia’s proven blueprint for success. 

Don’t miss the opportunity to access Julia’s step-by-step blueprint for scaling a SaaS B2B company from $200,000 to $20 million. 

Visit for a detailed case study and actionable insights to propel your business forward.


01:29 The challenge: Reviving a 25-year-old SaaS brand

02:22 Identifying the target audience for the sister brand

04:44 Scaling ads and uncovering organic lead generation opportunities

10:34 Tracking ROI across revenue channels to maximize results

15:23 Using customer language from sales calls to improve copy conversion

16:18 Tailoring articles to address different customer profiles and concerns

18:21 The importance of clearly communicating your offering to avoid confusion

20:45 How to access the detailed case study and revenue optimization blueprint

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Free Revenue Blueprint

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