– 28 years experience in marketing and business development
– We take a holistic approach to client marketing strategy and implementation
– Tactical expertise and employees that allow us to have experts in a variety of marketing tactics (There are no jack-of-all-trades approaches)
– Our strategy focuses on prioritization. We will never look at what is “popular” before we first focus on what is most impactful
– By being a retainer-based agency, we never focus on offering a client a product or service based on what we get paid. Our recommendations are always based on the highest need and business intent.
Begin with the end in mind. We take a snapshot of where our clients are now and then help develop a step-by-step strategy to reach their goals. As an agency, we provide both consultative and implementation services. Not only do we help clients develop the strategies, we also implement the strategies and provide consistent follow-up and modifications to reach goals. We do this using a variety of tools and tactics. While we use many traditional tactics, we also use many outside-the-box tactics to help clients stand out from the crowd.
Our most popular service is our business development strategy sessions. Clients walk away with a clear plan of action and steps to take to help grow their business. Often, we not only uncover marketing challenges and how to correct them. We also uncover other, underlying issues within the business that have kept overall growth from being achieved at the level desired.
Our second most popular service is our Brand Authority Network service. Brand Authority is a unique service that allows us to communicate with almost 500 different media outlets that we have spent over 15 years developing relationships. In this service, we are able to work with editors and journalists to provide them with content while also having that content be about our client’s company. The content is written by one of our content development experts and edited by one of our SEO experts. This drives authority and credibility to the client’s company while also providing SEO ranking and high-authority backlinks.
Our third most popular service is our email marketing services. We custom-develop campaigns based on the client’s needs, but our email marketing services go much deeper than just email campaigns. We develop fully-customized workflows. We have built email marketing campaigns that also include fulfillment as well as project management. Because our background is in business development and systems, clients love when we are able to simplify their business using custom email campaigns and individual workflows. By doing this, we can allow them to be able to increase effectiveness, increase time management efficiency, and reduce overload on their staff.
Serial entrepreneur and Business Development/Marketing Consultant for 29 years