“This Week in Golf” is an email newsletter distributed by Global Golf Post, an international golf publication. It’s an informative, content-driven, professional and even benign newsletter, aimed squarely at (you guessed it…) golfers. They aren’t trying to be edgy, irreverent, controversial or buzzworthy. They just want to talk about golf. Yet, somehow this NC-17 email…

Let’s face it. It’s still hard to measure marketing. In fact, it may be harder to measure now than it was 20 years ago simply because there are so many marketing channels today. We still have the old stand by’s: print, radio and TV. But add to that the 100’s if not 1000’s of channels…