Online marketing certifications are better than degree programs and college classes because they are up-to-date, led by experienced experts currently executing marketing strategies, and give you the time freedom to be able to start practicing your skills immediately.
Once you’ve found the online marketing certification you’re interested in, you might find yourself hovering over the Buy button wondering—is this actually going to help me?
Look for certification courses that you can answer “Yes” to these three questions:
- Is the instructor active in their field?
- Has the content in the certification been updated recently?
- Is there a test to showcase your expertise?
If you can confidently answer yes on the above 3 questions, the marketing certification will:
- Train you in critical marketing tactics/disciplines
- Keep you up-to-date on the latest in marketing
- Build your resume out to impress any prospective employer OR client/customer
- Give you new skills and boost your abilities
- Make you a better marketer
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