DigitalMarketer Podcast

Episode 259: Survive the Recession & Avoiding the Marketing Armageddon with Jason Portnoy


Did you know that when a recession hits, marketing is typically the first investment business owners drop? Here’s how you can avoid that and build a recession-proof agency.

On today’s episode, host Mark de Grasse sits down with Jason Portnoy, Founder of J Port Media and the Market Domination Method. They talk about the effective growth solutions agencies can use to systemize, optimize, and scale their businesses – all without working harder or spending more money. They also discuss if we are headed towards a recession and what marketing agencies can expect if we experience a market downturn.

Jason believes there’s a recession coming – or there’s a huge possibility we might already be in one. And although time will tell if we are headed down a recession path, the big question remains: is your agency prepared for when and if things get crazy?

Join us as we go through what the prospect of a recession means for marketers and how agency owners can position their businesses to survive, and even thrive during a recession.


  • Is there a recession coming, or we’re already in one?
  • Why business owners get rid of marketers during recessions
  • Tips on how to build a recession-proof agency
  • Is it possible to grow a business without ads?
  • How advertising during a recession can save your brand
  • The benefits of doubling down on marketing during a recession
  • The worrying disconnect between clients and digital agencies

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