The EVO Planner is the most crowdfunded planner… ever.
Arman Assadi and Chad Mureta are the founders of the EVO Planner. They’ve spent years learning and understanding the differences in our brain types and how they affect the way we work in order to create planners that fuel productivity and wellness.
In this episode, they talk about who shouldn’t use crowdfunding, how they set their goals for their product launch, and how they utilize a private Facebook community to create brand ambassadors.
IN THIS EPISODE YOU’LL LEARN:
- Their strategy of using a beta audience and reservation funnel to get the EVO Planner at the top of Kickstarter and Indiegogo on launch day
- Why you should use the EVO Planner brain types to market to your customer avatar
- How understanding and playing into their brain types has helped catapult their business
- The importance of finding flow in your work routine to avoid being part of the 87% of people who are disengaged (and unproductive) during work hours
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Project EVO
Project EVO on Kickstarter
Project EVO on Indiegogo
Arman’s Website
Chad’s Website
Arman on LinkedIn
Chad on LinkedIn
Arman on Twitter
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