Let’s say you’ve written a book covering your area of expertise. How do you go about promoting it and using it to help grow your business?
Paul McManus is the co-founder of More Clients, More Fun, and he has worked with over 500 professionals to help them write, publish, and market their books (specifically on LinkedIn).
An interview with Paul first appeared in Episode 324 of The DigitalMarketer Podcast, entitled ‘Helping Business Professionals Become Published Authors with Paul G. McManus’.
That episode is a great starting point if you are looking into why you should write a book, the process involved, as well as some of the benefits.
This is Part Two, effectively. Now you have your book, and it’s time to take it to market.
From understanding the value of LinkedIn newsletters as a way to grow your subscriber base and then using the contents of your book on the platform in the right way, Paul is sharing some great insights into curiosity-driven book marketing.
The status bump that you enjoy when you become an author and the way you are now able (with AI) to deliver consistent, on-brand messaging that comes from your book is part of what makes getting your book ‘out there’ across all the various social media and marketing platforms so appealing.
Paul McManus is the co-founder of More Clients, More Fun and the author of ‘The Short Book Formula’, the ideal solution for financial professionals who want to write and publish their books quickly and efficiently.
KEY TAKEAWAYS:
03:43 Paul shares his 5 key strategies for promoting your book
06:40 The value of a LinkedIn newsletter to grow your subscriber base
12:00 What content from your book should go into your LinkedIn feed?
16:28 Creating curiosity-driven direct marketing
18:00 The value of an accompanying audiobook
20:20 Appreciating the status bump of having written a book
23:50 Is it okay to repurpose your content?
27:20 The importance of consistent messaging with your organic content
29:13 How Paul is embracing AI to expand the author’s original concept
Listen Now
CONNECT WITH PAUL McMANUS:
Website – The Short Book Formula
Linktree – @paulgmcmanus | Linktree
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