What blog articles do I need to write to attract more customers? And what keywords should I include? What are the latest SEO hacks I should be applying when I’m creating content?
If this sounds like you and your business, then we’ve got the answers for you in today’s informative episode with someone who is on top of the SEO game.
Keith Breseé is the founder of The Traffic Dojo, which has generated 2 billion views from SEO for their clients.
The day-to-day strategies based on Google’s updates and constant changes make how we address SEO on websites a constant challenge.
But if you zoom out, Google still wants you to get the answer that you came looking for, and so the fundamental principles of SEO remain the same.
So, making good content hasn’t changed how search engines view your work. This is the departure point for Keith as he elaborates on the importance of actually asking the paying customer what they’re searching for so as to solve their problems, and then having channels (like email marketing) that you actually control.
Appreciating that SEO is often the result of all the other good things that you’re doing marketing-wise is articulated by Keith, with host Mark de Grasse weighing in on the importance of keeping a Lifetime Customer (seeing as acquiring one is likely to get more expensive).
From backlinks to site speed, there’s a plethora of practical SEO advice and insight in this search engine-friendly episode of The DigitalMarketer. Please join us.
Keith Breseé is the founder of The Traffic Dojo, which has generated 2 billion views from SEO for their clients. The Traffic Dojo scale SEO traffic For D2C healthcare brands with unlimited & reliable traffic!
Visit The Traffic Dojo for a free 15-minute training video on how to attract tens (if not hundreds) of thousands of visitors every month — without buying Facebook ads, or building your own audience from scratch.
KEY TAKEAWAYS:
01:22 Has SEO fundamentally changed?
04:30 Asking the customer what they’re searching for — and then building a mind map
09:03 The importance of solving your customer’s problems
13:20 How Google’s EEAT update has changed things recently
19:00 What can a ‘smart spider’ do to better understand our data?
26:43 The diversification of traffic (having channels you actually control)
39:20 How SEO is the RESULT of all the other good things that you’re doing
31:55 From backlinks to site speed: what still works?
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CONNECT WITH KEITH BRESEÉ:
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- Conversion Fanatics – Conversion Rate Optimization Agency
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