DigitalMarketer Podcast

Episode 24: Ryan Deiss and Richard Lindner of DigitalMarketer on Strategic Planning for Long-Term Business Success


DigitalMarketer CEO Ryan Deiss and President Richard Lindner lift the veil on strategic business planning for 2019 and discuss the monumental difference between setting a goal and actually creating a strategic plan you can use to set up long-term business success.

Ryan and Richard explain the 5-step process DigitalMarketer uses to identify their goals and establish their plan for each new year. They also talk about how to ensure goals are realistic and what to do if those goals change while implementing the strategy to reach them.


  • Why they call goal setting the “hope and flail” technique and how you can apply it to grow your business
  • The 5 questions you should ask yourself at the end of the year to strategize your upcoming year and initiate a plan to reach your goals
  • The 60% rule to help you decide if you can actually reach your goals with your current resources
  • Why goals should change as the year progresses and how to manage a changing strategy


The Four Disciplines of Execution: Achieving Your Wildly Important Goals by Chris McChesney
Scaling Up: How a Few Companies Make It… and Why the Rest Don’t by Verne Harnish

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