Who is Pay Per Click (PPC) good for? As a marketing agency, should you be offering PPC as a service?
Justin Rondeau is the Co-Owner and President of InvisiblePPC, offering done-for-you Google PPC ads for marketing agencies. He’s here today to help us evaluate who the best client candidate for local PPC is.
This starts with the customer journey and appreciating where they are at in their decision-making process when they’re searching for a link. If it’s a plumbing emergency, they’re probably going to click on the top link with the closest plumber, right?
But what about other industries? How easy is it to offer local PPC ads in different niches? What are the client expectations and is it worth creating PPC client offers to get a foot in the door?
When it comes to local businesses, there’s not much wiggle room budget-wise to learn on the job. Picking a lane and niching down so that you can speak to your client’s pain points is recommended.
So too is speaking in ranges, not specifics. If a client hears that a lead might cost $50 for a job that is easy for you to set up, they’ll likely hold you to that.
Today’s episode is a lesson in managing client expectations and learning which cards as a marketer to keep close to your chest. Twenty new clients that take you up on a $500 PPC campaign might sound like a good idea to get new business – but is it really?
There’s a way easier option. Learn how to get more leads and sales for your clients with white-label PPC services in over 60+ proven turnkey industries.
KEY TAKEAWAYS:
02:05 Do you have an audience channel match for where you are advertising?
04:20 What state is the searcher in when they’re about to click on your link?
05:54 Why organic search should be top of the funnel
07:07 What are the best candidates for PPC locally?
09:40 Having a vast array of different offers (to start a bigger conversation)
11:29 What should you avoid with PPC?
13:33 Should you niche down as a PPC agency?
17:40 Why Justin only works with local businesses
19:10 What is the best way to get started as a marketer with a PPC offer?
22:08 What expectations are you setting with a new PPC client?
23:33 Working with your client on their pain points
27:34 Why there’s no room to ‘fail on the job’ when working with local businesses
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CONNECT WITH JUSTIN RONDEAU:
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