No blog comments? It may not be your fault. In fact, I might convince you that you don’t want blog comments. First, know that at least some of your lack of blog comments may be a function of math.  The vast majority of visitors to your blog are “lurking.”  They come and go without leaving…

Traffic & Conversion Summit 2014 kicked off with a bang yesterday in sunny San Diego. Ryan Deiss led off with a killer keynote presentation where he revealed three shifts in digital marketing to exploit in 2013. Big Shift #1 – Advertising is going native Decreased ROI on display advertising (banner ads, sidebar ads, etc) requires…

Has the organic reach from your Facebook page dropped off a cliff? Ours did. We started noticing the problem across a number of our Facebook pages in late August and early September. With a Facebook Page of nearly 20,000 people we were seeing pathetic numbers on our status updates. Posts like this just weren’t cutting…

We send a lot of email. Actually, the 58 million emails we sent from Digital Marketer in 2013 only scratches the surface.  We also send millions of emails from our other divisions here at Idea Incubator (our parent company) such as Survival Life, Absolute Rights and Free Digital Reads. Add in all the email we…

Here’s the trick to funneling traffic off of the social web. Write better headlines. Sure, you need to be participating in conversations and engaging with customers, prospects and partners on social media. But sites like Twitter and Facebook are an endless flow of information snippets, each with the life expectancy of a fruit fly. If…

It’s not going to get better. Google has made it tough on SEO’s and it will get tougher. If you’re just beginning to learn SEO, you’re in luck. The rules have changed so much that being a newbie might give you an advantage. You won’t have to unlearn a bunch of things that don’t work…

Looking to get more clicks from Google AdWords? It’s not easy.  You’ll need to apply the same copywriting principles you would when writing a 3,000 word sales letter in the space of a matchbook. Your AdWords ad is limited to, 25 characters for the headline 70 characters of ad text 35 characters for the Display…

No more excuses. It’s time that we justify the time, energy and money spent on social media in the same way we justify all of our other business activities. But it isn’t easy.  In one case — it’s very difficult.  In another, it’s actually very simple. We’ll talk about both and, in the end, you’ll…