It’s not going to get better. Google has made it tough on SEO’s and it will get tougher. If you’re just beginning to learn SEO, you’re in luck. The rules have changed so much that being a newbie might give you an advantage. You won’t have to unlearn a bunch of things that don’t work…
Looking to get more clicks from Google AdWords? It’s not easy. You’ll need to apply the same copywriting principles you would when writing a 3,000 word sales letter in the space of a matchbook. Your AdWords ad is limited to, 25 characters for the headline 70 characters of ad text 35 characters for the Display…
No more excuses. It’s time that we justify the time, energy and money spent on social media in the same way we justify all of our other business activities. But it isn’t easy. In one case — it’s very difficult. In another, it’s actually very simple. We’ll talk about both and, in the end, you’ll…
If you’re looking for a simple way to use Facebook to generate more leads while simultaneously increasing your reach (ours went up as much as 5,625%) then watch this case study below…
![[INFOGRAPHIC] How to Create the Best Videos](https://www.digitalmarketer.com/content/uploads/2013/10/Howtocreatethebestvideosinfographic.png)
Today, it’s necessary to include video in your marketing. This, we already know. The question is, how do you determine the purpose of a video, or the best way to implement a call-to-action? This week’s infographic discusses how to create videos that drive traffic and increase conversions. Whether you’re looking for new leads, brand reinforcement,…
“This Week in Golf” is an email newsletter distributed by Global Golf Post, an international golf publication. It’s an informative, content-driven, professional and even benign newsletter, aimed squarely at (you guessed it…) golfers. They aren’t trying to be edgy, irreverent, controversial or buzzworthy. They just want to talk about golf. Yet, somehow this NC-17 email…
Let’s face it. It’s still hard to measure marketing. In fact, it may be harder to measure now than it was 20 years ago simply because there are so many marketing channels today. We still have the old stand by’s: print, radio and TV. But add to that the 100’s if not 1000’s of channels…