Ever wonder what you can do on your website and your landing pages (and generally in all your marketing) to establish trust between you and your prospect from the start? To be clear I’m not talking about being a trustworthy businessperson. That’d take more space than I’ve got for this article. There’s a HUGE difference…

Ok, so it’s tough to get engagement on a Facebook page without paying. We know, we wrote about it here when our engagement dropped to nearly zero. In short, Facebook has put a hurt lock on Facebook pages — making it difficult to reach the audiences they’ve spent money and time to build. But there’s…

OK… here’s the situation: We’ve got (and admittedly I’m biased) the smartest and most generous community of digital marketers in the world in DigitalMarketer Lab. This landing page was submitted for review by DM Lab member Jason Regan in our private DigitalMarketer Engage mastermind group. The DigitalMarketer Lab community gave Jason their feedback on the following…

Check this out… I popped my earbuds in and opened up Pandora to listen to some tunes while I cranked out some writing. And I see this… Now that’s an interesting ad… methinks. Here’s why it works… Timeliness in the headline – Notice how the headline “Obama Generously Gives Homeowners a Bailout” creates the sense that…

How’d ya like to get better, more accurate keyword data than your competitors? How’d ya like to get inside your prospects’ heads so you can see what offers, headlines, copy, etc. will get their pulses racing and have them grabbing for their wallets? In my last article, we covered 11 reasons you should consider using…

Sure, you can use Google’s keyword tool — it has its place. But if you really want to know what’s working — you need real data from competitors that have spent hard earned dollars and hours testing and tweaking their pay-per-click ad campaigns and landing pages. You need to infiltrate the campaigns of your savviest competitors…

I market to attorneys and it’s expensive. I was getting crushed by AdWords with clicks routinely costing me more than $10 a pop and often more than that. I was frustrated.  I was looking for a reliable and scalable way to build my opt-in list but I just couldn’t find a way to make it happen…

It’s the ultimate buyer’s aphrodisiac… Want to give your customers a shopping “high?” Want to make them giddy, and thrilled to click through and opt-in and buy without a second thought? There’s a very real and palpable feeling people get from a well-choreographed sales pitch that includes this powerful trigger. Leave it out and you’ll see…