Top marketers are using tried-and-tested strategies to increase brand awareness, grow their lists and followers, and get conversions.
In this article, we’re going to show you 5 strategies these marketers are using and where you can find more information on each strategy.
Let’s dive in.
Here are 5 strategies top marketers are using right now.
Strategy #1: They’re using pre-sell articles to increase conversions
Pre-sell articles talk thoroughly about a topic related to the product being sold. They’re intended to answer the FAQ’s most associated with the product and show people why this product is the one they’re looking for.
For example, Ezra Firestone uses a pre-sell article to sell makeup to older women. You can see the article here, 5 Makeup Tips for Older Women. Aside from the 5 makeup tips, the presell article talks about using lipstick as a blush (which the Boomstick Color stain is perfect for) and ends with a testimonial from Jennifer Aniston.
Ralph Burns’ agency Tier 11 is also using pre-sell articles to sell PerfectAmino, a protein replacement supplement for older adults who want more muscle mass, stronger bones, and an increased sense of “health and vitality.”
This pre-sell article has increased ROAS by 77% and nearly doubled sales page conversions.
If you think pre-sell articles would win big with your consumers, you can learn more about them on Episode 214 of the Perpetual Traffic Podcast.
Strategy #2: They’re utilizing campaign budget optimization
Campaign Budget Optimization (CBO) is Facebook’s latest ad feature. It’s been buzzing around the ad community because Facebook wants to move all campaigns over to CBO eventually.
CBO uses your campaign budget and bid strategy to find the best way to allocate your budget across your ad sets at any given time. Essentially, through this feature you give Facebook permission to increase and decrease budgets for ad sets as it sees fit.
For example, if Facebook sees the best chance of hitting your goal of the lowest cost per click is through putting the majority of your budget towards one ad set, it’ll only allocate a small amount of your budget to your other ad sets.
Using the CBO tool, Molly Pittman was able to get 40,000 leads for a $1,000 daily budget across 27 ad sets.
Strategy #3: They implement the YouTube Ads Grid
The YouTube Ads Grid is a 3-step process that targets prospective customers in the 3 phases of the buying cycle.
These 3 phases are:
- Window Shopper: People who are interested in buying a product but are just browsing their options
- In-Store Shopper: People who are comparing different brands and versions of that product
- Checkout Shopper: People who are ready to buy the product
Using the 3-Step YouTube Ads Grid, you’ll create different YouTube ads for each of these shoppers and then use specific audiences and strategies based on the audience you are targeting.
Here’s the breakdown of the 3 steps:
Step 1: Identify Your Viewers’ Mindset & Shopping Mode
Step 2: Determine the Right Targeting Options
Step 3: Create Effective Online Ads for Each Step in the Shopping Cycle
If your customers are on YouTube, you can read this DigitalMarketer article to make your own YouTube Ad Grid.
Strategy #4: They’re splintering content
Splintering content is the process that takes one piece of content and creates about 12 minions from it. While we don’t normally refer to each of these splintered pieces of content as minions—you may be more familiar with them as social media posts, presentations, and podcast episodes—they’re pretty much doing the same job.
These minions are here to direct traffic to your website, increase your engagement, and help you grow your customer base—without tripling your workload.
Garrett Holmes, Director of Product and Content at DigitalMarketer, is our master of content splintering. In this episode of the DigitalMarketer podcast, he explains his process of taking 1 piece of content and creating 12 content minions from it and how to figure out what content to create in the first place. For example, creating five social media posts from one blog article:
Strategy #5: They’re using tracking pixels
Tracking pixels are bits of code you put on your website that give you insight into your visitors’ browsing habits (like how they browse and what type of online ads they click on). They can also help you track your campaigns and give you essential data on performance and conversion rates.
There are a ton of different kinds of tracking pixels and each one works for a specific purpose. Here’s the 2 most important pixels:
- Retargeting pixels: Show you the behavior of your website’s visitors
- Conversion pixels: Track sales from ad campaigns
Retargeting pixels are used by top marketers to inform and shape future campaigns that work with visitors current behaviors. This code is put on your website.
Conversion pixels help marketers figure out how well campaigns perform by gathering data, like conversions. The code for this pixel is placed on the confirmation page of purchase emails.
If knowing more about your customers browsing habits and using it to make your next campaign sounds like a win, you can read our article, What is a Tracking Pixel—Explained in 800 Words or Less to figure out how to get started.
These strategies and more are the topics top marketers are explaining when they take the stage at Traffic & Conversion Summit and Digital Agency Expo. Use their strategies to grow your brand awareness, grow your list and follower count, and get more conversions.