If you’re reading this, you’re most likely seeking some answers on how social media works. I may have found the key to growing a following on TikTok.
In 2020, I started my journey as a Dallas Realtor helping locals buy, sell, and lease through the Dallas Fort Worth Metroplex. The real estate market in Dallas Is HOT and as a realtor, you have to source your own leads. I joined TikTok at the beginning of 2022, in hopes to use this platform to find new clients. Joining a new platform was terrifying and I was very resistant at first. I started posting on January 1st, 2022 and have posted every day since.
TikTok is different for everyone, but here are a few tips that have helped me grow my following.
1. Consistency is Key
As challenging as consistency is, you have to post every single day. Yes, every day. Ive gained over 5 thousand followers showcasing stunning luxury apartments and homes in just 6 months. It only takes one viral post to change your life.
2. Timing Matters
When creating content, try to keep your videos under 30 seconds and, when appropriate, add a voice over. This will help your audience engage and get to know who’s behind all the magic. You have 3-5 seconds to hook your followers, SO DON’T FLOP NOW!
3. Show Off Your Creativity
Get creative, and most importantly be intentional with your hooks and you should have no problem getting some good engagement with your followers. Following the trends is great, but not every audience wants to see you do viral dances. Use the trending sounds and show off your creativity based on your customer avatar.
After posting daily, keeping your content short and sweet, and utilizing your creativity you’ll have a clear vision of what performs well and what doesn’t.
On top of that, I use the app Splice for all my editing and record all my videos on my iPhone using a Gimble that I purchased from Amazon, which is a hand held stabilizer for smoother content. We all know that video is becoming the number one source of content, so make sure yours is high quality and easy to look at.
Push yourself because it will be uncomfortable at first, but if you follow these few tips you should see similar success and be on the road to becoming the content boss you are. My business is thriving and 100% of my leads come from social media. I am forever grateful for this platform!