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Uncover Your Path to Becoming a Marketing MVP...

Get Certified As A Digital Marketing Strategist

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Intermediate

16.7 Hours

Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.​

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Today’s Marketers Have To Be More Agile Than Ever Before.

Before reading any further, there are 2 terms you should know…

Generalists: those who can do a little bit of everything. (I.e. your typical “Jack of all trades, master of none.”)

Specialists: those who choose a single specific route and focus their work only in that area.

Now that you know them, I want you to FORGET about becoming either of them…

…because one thing is certain in marketing today:

Generalists & Specialists Are Extinct

If that seems harsh, consider where your customers or clients are coming from:

Because they can only speak to their particular skill, specialists are limited in their abilities.

And generalists, while capable of leading marketing teams through campaigns, don’t have time to keep up with new strategies and test-worthy trends emerging every day.

So what’s the happy medium?

Someone who’s able to link the core areas of digital marketing with expertise in about 1-3 of them, and can create a holistic strategy.

Otherwise known as…

T Shaped Marketer

What exactly is a “T-Shaped” Marketer?

Every single facet of digital marketing can be used to inform the marketing strategy of another.

For example, you can use:

  • Facebook Ads to build a larger email list…
  • Email to encourage people to join your community, and…
  • Community conversations to inform your content calendar.

In fact…

There are endless ways to connect all the skills in digital marketing:

A content marketer has perfected the art of growing an audience through organic traffic strategies.

But a T-shaped content marketer can take their content and use it to build a full-fledged marketing plan by incorporating…

  • Keyword research to determine which blog post topics to rank for
  • Data and optimization tactics for updating content and staying relevant, and
  • Social media sharing to build authority and brand awareness

In another field, a copywriter is tasked with writing promotional copy for email, paid ads, and products.

But a T-shaped copywriter knows the exact language that reaches their intended audience by understanding…

  • Email Marketing best practices
  • The stages of the Customer Value Journey
  • Community Management

And that’s where the picture starts to get a little bit clearer.

As a marketer, you already know what you’re especially good at or passionate about (this is the bottom of your T).

You might even have a broad idea of each digital marketing discipline (the top of your T), but not enough confidence to build a full marketing plan or offer those services to clients.

But T-shaped marketers have a competitive edge because they combine the strengths of generalists and specialists.

So that you can be a “Jack (or Jill) of all trades,” and master of whatever you choose!

And that’s why we created…

Digital Marketing Mastery

This course is hands down, the most comprehensive digital marketing training in the industry today.

We start by making sure you get crystal clear on the most important part of any digital marketing plan:

Your customers.

And to do that, we kick things off by mastering 3 foundational topics:

  • The Customer Avatar Canvas – WHO your ideal customers are
  • The Core Message Canvas – WHAT your business offers to your customers
  • The Customer Value Journey – HOW your customers interact with your message

Then, with instructors who are T-shaped marketers themselves, we’ll take an in-depth look at the core digital marketing competencies, including:

  • Content Marketing
  • Email Marketing
  • Social Media Marketing
  • Community Management
  • Digital Advertising
  • Data & Optimization
  • Search Marketing

Furthermore, the instructors relate each specialty back to the stages of the Customer Value Journey so that you can see how all areas of digital marketing do their job of attracting, converting, and ascending customers.

Not just once, but as a machine that turns your prospects into leads, and leads into customers.

After earning your Digital Marketing Strategist Certificate you’ll have the tools to effectively reach your (or your clients’) target audience through a full-scope marketing strategy.

Become A Certified Digital Marketing Strategist

What's Included:

Plus, upon successful completion of the course and all Final Exam you will also receive:

Get Certified Today For Just $995

Get A Job In Digital Marketing With The Help From DigitalMarketer

The Digital Marketing Mastery Certification is your competitive edge, and the pathway to bigger and better opportunities.

$53,142

Average Entry Level Salary In Digital Marketing

211,000+

Job Openings In Digital Marketing

Qualify For In-Demand Jobs In Digital Marketing

Digital marketers are responsible for using digital channels to generate leads and build brand awareness. In digital marketing, you can choose to be a jack-of-all-trades or focus on one or two skills to set you apart.

What Will I Learn?

1

Module 1

2

Module 2

3

Module 3

4

Module 4

5

Module 5

6

Module 6

7

Module 7

8

Module 8

9

Module 9

10

Module 10

Module 1 Overview

Core Concepts of Digital Marketing

Learn the role of digital marketing and how to leverage it in today’s business world.

Lesson 1
The Goal

Lesson 2
Traditional v. Digital

Lesson 3
Role of Digital Marketing

Lesson 4
Critical Disciplines

Lesson 5
3 Tools for Modern Marketer

Lesson 6
B2B v B2C

Module 2 Overview

Knowing Your Customer

Build out a Core Message Canvas and Customer Avatar Canvas and finally get clear on who you’re selling to.

Lesson 1
Knowing Your Customer

Lesson 2
Customer Avatar Canvas

Lesson 3
Customer Before & After

Lesson 4
Building Your Before & After

Lesson 5
Before & After in Action

Lesson 6
Core Message Canvas

Module 3 Overview

Customer Value Journey

Discover the steps in your marketing plan that seamlessly moves a person from lead, to paying customer, to raving fan.

Lesson 1
Mapping The Customer Value Journey

Lesson 2
Awareness

Lesson 3
Engagement

Lesson 4
Subscribe

Lesson 5
Convert

Lesson 6
Excite

Lesson 7
Ascend

Lesson 8
Advocate

Lesson 9
Promote

Lesson 10
Optimizing Your Value Journey

Lesson 11
Call To Action

Module 4 Overview

Content Marketing

Learn which types of content to use to attract your audience and leverage content marketing strategies to grow your business.

Lesson 1
Content Marketing: Introduction

Lesson 2
What is Content Marketing?

Lesson 3
You Are Here

Lesson 4
Voice

Lesson 5
Content Strategy

Lesson 6
Content Options

Lesson 7
Monetize Content

Lesson 8
Content Marketing KPIs

Lesson 9
Content Tools

Lesson 10
Call To Action

Lesson 11
Copywriting: Introduction

Lesson 12
Content Writing v. Copywriting

Module 5 Overview

Social Media

Gain a basic, clear understanding of how to use social media to build real relationships with your audience.

Lesson 1
Social Media: Introduction

Lesson 2
You Are Here

Lesson 3
Social Channels

Lesson 4
Targeting Your Audience

Lesson 5
Creating Content

Lesson 6
Social Media KPIs

Lesson 7
Goals of Social Media

Lesson 8
Brand Management

Lesson 9
Call To Action

Module 6 Overview

Digital Advertising

Dive into paid traffic strategies, landing pages, copy and ad design elements, and how these functions work together to bring prospects to your pages.

Lesson 1
Digital Advertising: Introduction

Lesson 2
You Are Here

Lesson 3
Paid Traffic: Overview

Lesson 4
Why Use Paid Traffic?

Lesson 5
Landscape Overview

Lesson 6
Planning

Lesson 7
Creative: The 3 Core Elements

Lesson 8
Budgeting

Lesson 9
The 3 Pillars of Paid Media

Lesson 10
Optimizing Your Paid Media

Lesson 11
Reporting

Lesson 12
Paid Advertising Wrap-Up

Lesson 13
Call To Action

Lesson 14
Data & Optimization/Landing Pages: Introduction

Lesson 15
Landing Pages

Lesson 16
Landing Page Copywriting

Lesson 17
Design Elements: Introduction

Lesson 18
Design Goals

Lesson 19
Ad Creatives

Lesson 20
Design Resources

Lesson 21
Call To Action

Module 7 Overview

Search Marketing

Use SEO strategies to generate better rankings on search engines, and free organic traffic to your site.

Lesson 1
Search Marketing: Introduction

Lesson 2
You Are Here

Lesson 3
What is SEO?

Lesson 4
Technical SEO

Lesson 5
On-Page SEO

Lesson 6
Off-Page SEO

Lesson 7
SEO KPIs

Lesson 8
Call To Action

Module 8 Overview

Email Marketing

Learn how to create email campaigns that get opened, get clicked, and convert passive list subscribers into active customers.

Lesson 1
Email Marketing: Introduction

Lesson 2
You Are Here

Lesson 3
Tools & Tactics

Lesson 4
List Hygiene

Lesson 5
Actionable Metrics & KPIs

Lesson 6
High-Value Segmentation

Lesson 7
Broadcast v. Follow-up

Lesson 8
Call to Action

Lesson 9
Email Copy

Lesson 10
Elements of Email Copy

Lesson 11
Call to Action: Using Social Media to Practice Copywriting

Module 9 Overview

Community Management

Go in depth into how to build a thriving online community that positively impacts your business’ bottom line.

Lesson 1
Community Management: Introduction

Lesson 2
You Are Here

Lesson 3
Why Communities?

Lesson 4
Creating Your Community

Lesson 5
Launching Your Community

Lesson 6
Sense of Community

Lesson 7
Community Metrics

Lesson 8
Call To Action

Module 10 Overview

Data & Optimization

Discover the data and optimization tactics to find which marketing techniques work best for your business and customers.

Lesson 1
You Are Here

Lesson 2
Data Purpose

Lesson 3
Lagging vs. Leading Metrics

Lesson 4
Top of the Funnel Metrics

Lesson 5
Middle of the Funnel Metrics

Lesson 6
Bottom of the Funnel Metrics

Lesson 7
Optimizing Using Data

Lesson 8
Identification

Lesson 9
User Research

Lesson 10
Hypothesis Construction

Lesson 11
Prioritization

Lesson 12
Running & Reporting a Test

Lesson 13
Call To Action

Course Preview

In this clip, DigitalMarketer’s co-founder CEO Ryan Deiss discusses how the T-shaped marketer is an asset to any business—whether you work for yourself, or someone else.

Customer Success Stories

Seriously, we have a massive ROI and we aren't the only ones.
Seriously, we have a massive ROI and we aren't the only ones.
Pol C.
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100%...It. Just. Works. Seriously, we have a massive ROI and we aren't the only ones. I talked to so many partners singing praises and dancing with the success they are having. Small, mid and large size agencies. It just works.
I want to express my gratitude for the work you’ve done...
I want to express my gratitude for the work you’ve done...
John Greenhow
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I want to express my gratitude for the work you’ve done, and I’m very excited to enjoy the satisfaction I can create in my career thanks to the education you provide.
This is need-to-know information for business owners!
This is need-to-know information for business owners!
Lisa R. Middleton
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This is need-to-know information for business owners! Plus after some successes you can help others with the process. Great program! Don’t walk…run!
I receive responses and answers within minutes...
I receive responses and answers within minutes...
Bill Pescosolido
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It’s a highly engaged group, anytime I have questions I receive responses and answers within minutes from multiple people.
My goodness this stuff REALLY works.
My goodness this stuff REALLY works.
Kathy Hadley
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I have already gotten a ton of signups and even one upgrade to a $100 product. LOL I love this stuff. Now, I will have to pretty it all up and start promoting it. I just sent it to my list. Thanks you AGAIN Ryan Deiss and the TEAM!
Thanks for helping me double my business… TWICE!
Thanks for helping me double my business… TWICE!
Graham English
Read More
Notice how most of the courses that teach you how to advertise with Facebook have only ever advertised courses that teach how you how to advertise Facebook? EXACTLY. DM Does this stuff just like we do and their team of experts are great teachers.
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Meet Your Instructors

Ryan Deiss

Ryan is the Co-Founder & CEO of DigitalMarketer. A marketer turned entrepreneur turned investor (but still mostly a marketer), Ryan is the creator of the “Customer Value Optimization” methodology and has introduced and popularized many of the digital selling strategies that modern companies now take for granted. He quite literally wrote the book on marketing while also founding multiple companies employing hundreds around the globe. According to Shark Tank star, Daymond John, “His companies practically own the internet.”

Richard Lindner

A sought-after executive leadership expert, working with some of the world’s most exciting brands, Richard has helped start 13 companies from scratch, fund (or acquire) a dozen more, and has directly advised hundreds of CEOs and entrepreneurs on how to grow and scale their companies…oh yeah, and he’s managed well over a BILLION email sends (in multiple markets), created & implemented strategies to overcome major changes in Yahoo, Hotmail & Gmail algorithms, tripled email open rates, doubled email clickthrough rates and generated over $40MM in revenue from email marketing alone!

Kasim Aslam

Kasim (rhymes with “awesome”) is the founder and CEO of Solutions 8, one of the world’s top-ranked Google Ads agencies, Solutions 8. Recipient of the Arizona Interactive Marketing Association’s 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020. His book, The 7 Critical Principles of Effective Digital Marketing, was featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority.

What Is A DigitalMarketer Certification?

DigitalMarketer Certifications tell the world (aka your customers and clients) that you understand and can apply proven strategies in all most important lever-pulling steps that propel any business.

Top-To-Bottom Insight

Proven Strategies & Playbooks

World-Class Instructors

Resume-Worthy Achievements

Top-To-Bottom Insight...

Turn Your New Skill Into Sales

  • Learn the methods, the metrics, and the lingo, and get insider secrets from the world’s best marketers
  • Master the core functions of marketing, and turn those skills in new opportunities and additional revenue

Proven Strategies & Playbooks…

That We Train Our Own Team With

Let’s face it—You’re busy and time is scarce. Fortunately, with Jumpstarts Packs we’re distilling all the tasty little tidbits you actually need to speed consumption, implementation, and profits.

For example, you would normally have to invest roughly 16 hours of time digging through our Certification & Mastery Courses, Playbooks, event keynotes, AND other Lab-Members-ONLY resources to find the nuggets of gold included in this Jumpstart Pack (which, by the way should take you just a few of hours to consume).

World-Class Instructors…

Hand-Selected Faculty Experts

  • Get step-by-step instruction from digital marketing masters and business owners who do this stuff every day, and know what just works!
  • Tested, proven strategies developed by the best in the industry, including an ever-growing faculty of subject matter experts like…
    • Ryan Deiss, Co-Founder & CEO of DigitalMarketer
    • Richard Lindner, Co-Founder & President of DigitalMarketer
    • Russ Henneberry, Content Marketing Expert & author of Digital Marketing for Dummies
    • Pam Foster, Learning Chief at AWAI (American Writers & Artists, Inc.)
    • Molly Pittman, Digital Marketing Strategist and author of Click Happy
    • Ezra Firestone, Co-Founder & CEO of BOOM by Cindy Joseph
    • Plus Justin Rondeau, Mike Rhodes, Tom Breeze, Suzi Nelson, and MORE!

Verified, Resume-Worthy Achievements…

To Share With The World

  • Earn your marketing certifications from world’s largest digital credential network
  • Receive your Credential Badge & signed Certification from DigitalMarketer upon completion of each course
  • Print your certificates to show off in your office, and showcase your badges on your website, as well as LinkedIn and other social media profiles

Become A Certified Digital Marketing Strategist

Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.​

Get Certified Today

Just $995

Frequently Asked Questions

This certification is a necessity for anyone who wants a better understanding of how full-blitz marketing campaigns are created, launched, tracked, and optimized through the core areas of digital marketing. 

More specifically, this course is a great fit for…

  • Entrepreneurs and startup founders who want a basic, clear understanding of how marketing professionals and their teams work together
  • Business owners and executives who want their marketing teams to work together to create and launch full-scale campaigns
  • Freelancers, solos, and marketing students who want to get ahead of the competition in their field
  • Agencies looking to add offerings to their menu of services (or improve the systems they already have in place)

It depends on who you are…

If you’re a business owner, this course is a great way to become a ‘T-shaped’ marketer yourself. It’s also a great way to train and certify members of your own team to ensure that they’re up to speed on the latest trends and best practices.

If you’re an agency, this course is a tangible way to show that you are a Certified Strategist across every digital marketing discipline that exists, which could help you attract and retain better, higher-paying clients.

If you’re a student, each of these courses can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking.

If you’re an employee or marketing professional, this course can make you more valuable to your company in every aspect of digital marketing, which is the surest way to get that raise or promotion you likely already deserve (but don’t have a tangible reason to request).

The certification itself is highly valuable if you need to set yourself apart from the competition. What’s far more valuable than any badge or certificate, however, is the actual knowledge you’re going to receive when you take this class and pass all the tests. You will understand every single aspect of digital marketing. I’ll say that again: YOU WILL UNDERSTAND EVERY SINGLE ASPECT OF DIGITAL MARKETING.

Yes, you may retake the test up to 2 times (for a total of 3 attempts). After 3 failed attempts, you will be required to retake the class (which you can do for free) before attempting the final exam again.

You can move at your own pace! We understand that life happens and that just because you enroll today, that doesn’t mean you’ll be able to finish (or even start) the class this week. And that’s ok! Take as long as you like. We aren’t going anywhere, and neither is this certification.

This class is 16 hours of video training, so if you are working at it full-time you could technically complete the class and take all the tests in one day (although this is not recommended). To fully understand and apply the materials, you should allow 3 – 7 days if you are working full-time, and 14 – 21 days if you are taking the class part-time.

No. A certification that can simply be purchased isn’t worth the paper it’s printed on. That’s why our courses are challenging. If we’re going to allow you to display a DigitalMarketer badge, you better believe you’re going to have to earn it.

The certification is actually included for free, with the class itself making up 100% of the cost. Consider the personalized certification and badge an added bonus and proof of your distinguished achievement as a Digital Marketing Specialist.

You’ll find that the test is “satisfyingly difficult.” By that I mean, it’s difficult enough that you need to actually know the materials, but it isn’t tricky or difficult just for the sake of being difficult. That said, to preserve the exclusivity and importance of this designation, we have made the tests challenging. The questions do pertain to our proprietary methodologies, so you shouldn’t expect to pass the test just because you have taken other marketing trainings or courses in the past. This training is different, and the exams will reflect those differences.

This is an “On-demand” training that you can access at any time.

Once your payment is submitted, you will receive an email with your login details for our flagship product, DigitalMarketer Lab, where you’ll be able to access the training. It is a go-at-your-own-pace training so you don’t have to worry about missing anything.

 

Marketing isn’t getting any easier, and today’s professionals have to be more agile than ever to compete for clients and their customers’ attention. 

The T-shaped marketer understands how to turn 1 or 2 specialized skills into many. With the full breadth of knowledge that comes from learning how each role fits into the larger spectrum of digital marketing, he or she is better equipped to handle the complexities of their role. 

The Digital Marketing Mastery uncovers and connects the core digital marketing competencies, including:

  • Content marketing
  • Email marketing
  • Social Media Marketing
  • Community Management
  • Digital Advertising
  • Data & Optimization
  • Search Marketing

With 16 hours of education, and certification once the final exam is passed, this course is hands down the most comprehensive digital marketing training in the industry today.

No problem. We offer a full 30-day money-back guarantee on your purchase, so if you don’t agree that it’s worth every penny, we will promptly refund your money. No questions asked. No hassle. 

Just send an email to support@digitalmarketer.com, and if you’re still within the generous refund period, a member of the DigitalMarketer team will happily process your request.

Use this letter template to emphasis your interest to management in DigitalMarketer’s Courses:

Hi [Boss’ Name],

I appreciate that our company has a culture of supporting continuing education, professional development, and a more diverse pool of future leaders.

To that end, you’ve also mentioned in the past that the company will cover expenses for us to continue our learning as long as it benefits our team.

I’d like to become certified with DigitalMarketer’s mastery course in [TOPIC]. This marketing training would allow me to become highly proficient, enabling me to contribute to the team in a bigger way.

Here’s the breakdown of the info for the training:

Date: This certification is online and on-demand

Cost: $[Cost of Course, Full or Discounted]

More info: [Link to certification]

Is this something that I can pursue through our department?

Please let me know if you have any concerns. I’d be happy to schedule a time for us to chat more about this opportunity.

Thank you for being open to these kinds of suggestions and for supporting my growth and development here.

Best,

[Your Name]

Get Certified Today For Just $995