Manny Torres is a brand strategist who works with B2B advisors and business owners to increase profitability by generating more sales, improving customer retention and growing referrals.
In this video he shares how a DigitalMarketer Certified Fractional CMO can help your business. Whether you’re a small start-up, a growing company, or a large corporation, an outside perspective can uncover friction points, gaps, and broken systems to help your business get back on track.
In this video:
- How a Fractional CMO Can Help Small Businesses: 00:20
- Large Corporations Benefit from Hiring Fractional CMO: 00:41
- Common Mistakes Companies Make Implementing Marketing Strategies: 01:08
- How a Fractional CMO Benefits Growing Companies: 01:30
- Why Outside Perspective Matters in Your Business: 01:54
- What is a Fractional CMO?
A fractional CMO is someone who acts as the Chief Marketing Officer for your company but is hired as a contractor or consultant.
Generally, fractional CMO’s are working with several different companies at one time, much like freelancers or consultants do. They work for you for a fraction of their time (hence fractional). But don’t let that spook you. A good fractional CMO is going to give your business as much attention as it needs.
What Does a Fractional CMO Do?
A fractional CMO will do all the same things a traditional CMO will:
- Get more leads
- Manage digital ads
- Create marketing strategy
- Oversee marketing tech integrations
- Grow email list and engagement
- Build marketing reports
- Work with freelancers or marketing agency
- And more…
What Doesn’t a Fractional CMO Do?
A fractional CMO probably won’t:
- Write and send all emails to your list
- Upload blog posts
- Schedule social media posts
- Redesign button colors on landing pages
- Track detailed metrics for every marketing asset
The best way to know if a fractional CMO is right for you is to look at your marketing performance and to look at your team.
- Do you have someone dedicated to your marketing as a whole?
- Are you struggling to find a direction with your marketing?
- Do you have a solid understanding of marketing yourself?
- Do you have a marketing team, but no marketing leaders?
- Are you struggling to coordinate with your marketing contractors or agency?
About Growth Amplifiers
Growth Amplifiers provides service-based business owners who are busy and overwhelmed running their operations a framework and support to save valuable time and increase revenue and profits while providing more value to their customers.
- Brand Strategy
- Content Strategy
- Marketing Strategy
Find a FCMO for Your Business➡️ https://www.digitalmarketer.com/find-a-certified-partner/
Become a Fractional CMO➡️ https://www.digitalmarketer.com/partners/
Who is Manny Torres?
Manny Torres is a brand strategist who works with B2B advisors and business owners to increase profitability by generating more sales, improving customer retention and growing referrals. Learn more about Manny here.
What is DigitalMarketer?
DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights.