DigitalMarketer Podcast

Episode 267: Why Content Still Matters with Ralph Burns and Kasim Aslam of Perpetual Traffic


Paid Ads versus content marketing – should marketers even bother creating content?

Today’s episode is a replay of Mark de Grasse’s guest appearance on the Perpetual Traffic Podcast with Ralph Burns and Kasim Aslam. Mark talks about the importance of creating content and the power it can have on your business.

Since paid ads can get quick results with A/B testing, does it still make sense to create content? Mark believes it does. Paid ads can drive traffic to your site in the short term. But what gets them coming back is content that serves to educate and solve the customer’s problems.

Listen in to discover the benefits of consistently creating content and why Mark feels SEO is like fitness in digital marketing – it’s tedious and takes a long time to drive results, but it’s crucial for long-term results.


  • Digital Marketer’s practical content creation strategy
  • What is content creation, and why is it important?
  • The first and most important step to content marketing and SEO
  • Is there a process for creating viral content?
  • The balance between content marketing and running ads
  • Why bother with SEO when it’s so much work
  • Keeping up with search algorithms
  • The benefits of really knowing your audience’s needs

Listen Now


This Month’s Sponsors:

More Resources from Scalable

More Shows You’ll Love

  • Perpetual Traffic – The #1 podcast for learning paid traffic and improving your conversions!
  • Business Lunch – Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry’s Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don’t have a business or product! Visit

Subscribe to the DM Insider Newsletter

Subscribe to our weekly newsletter that delivers the most actionable, tactical, and timely marketing tips you actually need in 7 minutes or less. Get an edge over the competition, for free.