Episode 275: The Difference Between Branding and Marketing with Henry Sims

What’s the difference between branding and marketing – and can they work together?

On today’s episode, host Mark de Grasse sits down with Henry Sims from Sims Media to discuss the difference between branding and marketing. Henry firmly believes branding and marketing are two of the most important elements of any business. And although they are sometimes used interchangeably, they are not the same. For one, marketing is an action; it’s what you say about yourself. On the other hand, branding is a perception; it’s what people say about you when you’re not in the room.

Nonetheless, branding should always come first because it’s impossible to market a brand you are yet to design. Tune in to learn the difference between branding and marketing so you can communicate your message better.

IN THIS EPISODE, YOU’LL LEARN:

• The difference between branding and marketing
• How branding and marketing can work together
• Emotional branding and how to use it effectively
• Personal versus business branding: Which comes first?
• The hook you need for your personal brand
• The benefits of having consistency in your brand messaging
• Marketing success metrics you should be measuring

Listen Now

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Sims.media
• Henry’s LinkedIn

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