How do you scale your agency from $0 to almost $1 million in ad spend a month? Here’s the cliché truth—you need to find and attract the clients with the same values and goals as your agency.
In this episode, Jenna talks with Nehal Kazim, Founder of AdPros, to talk about how to scale your agency, the biggest mistakes businesses make with their offer (and examples of offers for different products), and why it doesn’t matter how good your campaigns were—it’s more important how good they are today with whichever new ad update Facebook just rolled out.
IN THIS EPISODE YOU’LL LEARN:
- Nehal’s hot tips for scaling from $100 to $800,000 of ad spend a month
- How he vets prospects by comparing the return of ad spend on Facebook vs. ad spend on the overall business
- The 2 questions to ask yourself when growing your agency: 1) Do you want to grow fast or grow slowly? and 2) Do I want to optimize for top-line or bottom-line growth?
- The only thing to focus on when your ad is seeing success—ad optimization
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
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