DigitalMarketer Podcast

Episode 390: Scaling Strategies Using Affiliate Partnerships with Joey Vaillancourt


Do you feel like your marketing is stuck in the past, dependent on expensive ads from a couple of big tech giants? What if there was a way to build an authentic community of brand ambassadors to help you reach new audiences and drive sales?

Joey Vaillancourt, the Head of Partnerships at BiOptimizers, and host of the Partner Up Profits podcast, reveals his blueprint for recruiting affiliates and scaling your business through partnerships. He’s cracked the code on this modern marketing strategy and is here to share exactly how you can do it too.

In This Episode, we’ll explore:

  • The evolution of affiliate marketing, and how it’s adapting to the modern market
  • Strategies for recruiting the right affiliates, who align with your brand’s mission
  • Determining the ideal commission structure, to attract and retain top-tier affiliates
  • Managing and nurturing your affiliate community for long-term success
  • Leveraging podcasting to highlight partners, and grow your affiliate program

Whether you’re new to affiliate marketing or looking to take your existing program to the next level, this episode is packed with actionable insights and real-world examples. Joey shares his framework for finding and recruiting mission-based affiliates who genuinely believe in your product, as well as tips for creating a cohesive marketing strategy that integrates affiliate marketing with your other channels.

But here’s the thing: getting started with affiliate marketing can be overwhelming, especially if you’re not sure where to begin. That’s why Joey has put together some incredible resources just for our listeners:

  • The Bootstrapper’s Guide to Influencer Marketing: A comprehensive guide to getting your affiliate marketing program off the ground, even if you’re working with a limited budget.
  • The $100 Million Planning Strategy: This AI-powered tool helps you create a one-year, three-year, and 10-year plan for your affiliate program.

Don’t miss out on this opportunity to learn from one of the best in the business!


01:15 The evolution of affiliate marketing

03:13 Strategies for recruiting and managing affiliates

06:52 The difference between mission-based and transactional affiliates

11:52 Determining commission rates and payout structures

20:41 Strategies for affiliate community management and retention

24:40 The difference between affiliate marketing and MLM

25:06 The ethical approach to influencer marketing

29:40 Podcasting as a powerful tool for building partnerships

34:51 Using AI for partnership planning and strategy development

Listen Now


Partner Up Profits Podcast



Free Guide: The Bootstrapper’s Guide to Influencer Marketing

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