DigitalMarketer Podcast

Episode 35: Jenna Snavely, Content Producer @ DigitalMarketer on Programming the Largest Marketing Event in North America


The Traffic & Conversion Summit is 3 days of actionable content teaching business owners how to drive more traffic and increase their conversions.

In this episode, Jenna returns to talk to us about the upcoming Traffic & Conversion Summit and how DigitalMarketer is able to put on the largest digital marketing summit in North America. She’ll talk to us about the backend processes of the summit and how to make sure that your own event provides actionable value over inspiration.


  • How to plan a summit with 6,000+ attendees, 108 sessions, and 80+ speakers
  • The 10 questions Jenna asks before approving of a speaker and their session
  • The many challenges of an event this size and how to overcome them


My Brother, My Brother and Me Podcast
Jenna on LinkedIn
Traffic & Conversion Summit

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Darren Clark:                This is DigitalMarketer. DigitalMarketer. [inaudible 00:00:05].

Darren Clark:                Today, it’s Jenna Snavely. This week’s episode needs no introduction, ’cause it’s Jenna. But just so you know, Jenna is the content producer for DigitalMarketer. She plays a key role scouting and on-boarding speakers and experts for Traffic & Conversion Summit, which is the largest marketing event in North America.

Garrett Holmes:           All right.

Jenna Snavely:              Oh God.

Garrett Holmes:           Hello and welcome to the DigitalMarketer podcast. Today’s guest, the one, the only, Jenna Snavely.

Jenna Snavely:              Hey.

Garrett Holmes:           Jenna. Happy to have you here. How are ya?

Jenna Snavely:              I know. It’s been so long.

Garrett Holmes:           It has. This feels so familiar, yet so oddly strange.

Jenna Snavely:              Does everyone remember me? I’m technically your other cohost.

Garrett Holmes:           Yes.

Jenna Snavely:              It’s just, there’s this huge, tiny, little event coming up called Traffic & Conversion Summit, and it’s technically my job.

Garrett Holmes:           Yeah. So, for those of you out there who may have started listening in the past few episodes, this may be a new voice to you. But, Jenna and I started the DigitalMarketer podcast with our producer Darren back in June. Over the past few episodes it’s just been me flying solo. Jenna has been programming out the entirety of Traffic & Conversion Summit 2019, which is happening here pretty soon. Man, we’re what? February 20, what’s the date?

Jenna Snavely:              February 25th through 27th. It’s one week more than a month away.

Garrett Holmes:           It’s getting close, so …

Jenna Snavely:              It’s gonna be awesome.

Garrett Holmes:           Yes.

Jenna Snavely:              It’s gonna be amazing.

Garrett Holmes:           Nothing short of awesome and amazing.

Jenna Snavely:              Garrett’s gonna be so busy. I’m putting you to work.

Garrett Holmes:           Seriously. I looked at my schedule today, and I was like, “Oof.”

Jenna Snavely:              Whoa.

Garrett Holmes:           That’s a lot of, I won’t be presenting, per se, but I’ll be doing a lot of talking. So, you can find me on the unplugged stage interviewing a bunch of awesome marketers in a variety of different spaces. It’s gonna be like a live version of this show, but covering Harmon Brothers, we’ve got some people from HubSpot, we’ve got Kim Walsh-Phillips, who’s everything Instagram. I mean, just a ton of really, really cool people. It’s gonna be a fun couple of days, three days.

Jenna Snavely:              It’s gonna be great.

Garrett Holmes:           Anyway, the point of why we’re here is to talk to Jenna. I’ll shut up now.

Jenna Snavely:              I’m so weirdly nervous.

Garrett Holmes:           Jenna, you’ve been in here so many times before.

Jenna Snavely:              What if I don’t know me?

Garrett Holmes:           Well, we’d better hope that you know you.

Jenna Snavely:              What if I say the wrong thing? Oh God.

Garrett Holmes:           If you don’t know the answer, tap me and I’ll fill in the answer.

Jenna Snavely:              That sounds good.

Garrett Holmes:           Jenna, I believe that you’ve shared this story on this podcast before, but I love this story so much, and you’ve gotta share it again. So, your road to DigitalMarketer was interesting, to say the least. I would love to hear this story from the source again, and I’m sure everyone would like to hear that story, as well.

Jenna Snavely:              Okay, well there’s a short version and a long version.

Garrett Holmes:           Give us the medium version.

Jenna Snavely:              I’ll give you the medium version.

Jenna Snavely:              So, medium version is I was a Spanish teacher for three years, and I realized that large groups of eighth grade kids are not the best work environment. So, I quit teaching for a variety reasons, and if you’re out there, and you’ve ever been a teacher, or you know a teacher, give ’em a hug, give yourself a hug. You deserve it, [crosstalk 00:03:43]. The things you do for the youth of America, or the world is just amazing.

Garrett Holmes:           Shout out to all the teachers.

Jenna Snavely:              When I quit, I was like, “Well, I have to move because if I don’t move, I will find a way to just go back.”

Jenna Snavely:              So, I scorched and burned my teaching career, and then moved to Austin, and I had, I don’t know, five jobs by my six month mark in Austin, ’cause it’s really hard to find a job in Austin.

Garrett Holmes:           If you don’t know there’s about three to 600 people who move here every day. It’s crazy.

Jenna Snavely:              It’s a lot. We are both part of that problem.

Garrett Holmes:           Yes. Yes.

Jenna Snavely:              So, I had a lot of trouble finding a job, so I got a bunch of them. One, I was a virtual assistant. One, I worked at a bakery. I worked at a coffee shop. And I also had a little internship with a company who did online publishing for entrepreneurs, and they also ran a massive Facebook group called Austin Digital Jobs. If you are from Austin you may already know about it. It’s the best kept not secret in Austin that there’s this amazing jobs group run by Lani Rosales, who is just the funniest and coolest. I got to work alongside her and her husband Ben, and learned from them.

Jenna Snavely:              We put on recruiting events, so, yeah, then I met Suzi, ’cause she’s [inaudible 00:05:07] community nerd.

Garrett Holmes:           Yeah. Oh, yeah, she is.

Jenna Snavely:              And when I applied she was really intrigued by the fact that I applied, and she got my foot in the door. I interviewed with Molly for a copywriter position.

Garrett Holmes:           Oh wow. I didn’t know that part. That’s funny.

Jenna Snavely:              Yeah. I interviewed originally to be a copywriter. I interviewed with Molly, and I didn’t get it, but she emailed me back and was like, “Well, we have this other position that you actually might be better for.” ‘Cause they really liked me as a person in general. So, yeah. Then I talked with Russ. The job was events coordinator, and the rest is history, as they say.

Garrett Holmes:           Oh, yeah. Wow.

Jenna Snavely:              Was that medium enough?

Garrett Holmes:           That was perfect.

Garrett Holmes:           So, when you moved to Austin, you worked three consecutive jobs at the same time, right?

Jenna Snavely:              Oh yeah. They were all at the same time.

Garrett Holmes:           Like of those five jobs, yeah.

Jenna Snavely:              When I say five jobs, I mean five jobs at the same time. I would work at Lani’s from 9 to 1, and then I would go close the coffee shop a few days a week. I would close the bakery a few days a week. I would open the coffee shop on the weekend. I would do the virtual assistant in between these jobs.

Jenna Snavely:              I remember there was a time I was at the coffee shop, and I was counting nickels. I kept having to start over ’cause I was so exhausted. I hadn’t had a day off from having multiple jobs in like three months, and I just cried while I was counting nickels.

Garrett Holmes:           Oh no.

Jenna Snavely:              I was like, “Stop it. That’s no, you’re never gonna get ’em done if you don’t stop crying.”

Garrett Holmes:           Oh man.

Jenna Snavely:              It’s really sad. It was really hard.

Garrett Holmes:           I’m sure. That’s a lot of work.

Jenna Snavely:              It was.

Garrett Holmes:           But now you’re here.

Jenna Snavely:              I’m here.

Garrett Holmes:           Now you’re programming all of T&C. It’s exciting.

Garrett Holmes:           So, outside of cohosting this podcast, producing content at DigitalMarketer, being the face of DM’s live events, and programming live events, I want to throw a few rapid fire questions at you before we dive into the crazy nitty gritty, so that people can learn just a little bit more about you.

Garrett Holmes:           So, number one, favorite book.

Jenna Snavely:              Harry Potter.

Garrett Holmes:           Harry Potter. All right.

Jenna Snavely:              Sorry everyone.

Garrett Holmes:           That’s, hey, Harry Potter is a great book to learn storytelling.

Jenna Snavely:              Yeah. It’s a story.

Garrett Holmes:           I mean, and storytelling is an important aspect of every business.

Jenna Snavely:              Agreed.

Garrett Holmes:           Two, besides this one, of course. Favorite podcast.

Jenna Snavely:              My Brother, My Brother and Me.

Garrett Holmes:           Okay. Yeah, that’s a great podcast.

Garrett Holmes:           All right. And three, when you’re not here at DigitalMarketer, what would people find Jenna Snavely spending her time doing?

Jenna Snavely:              Usually I am playing indie board games.

Garrett Holmes:           Any favorites right now?

Jenna Snavely:              Right now I love Terraforming Mars, Castles of Burgundy, there’s so many. There’s so many really cool ones.

Garrett Holmes:           Wow.

Jenna Snavely:              If you’re into strategy or board games at all, you should definitely look some up. They’re awesome and fun.

Garrett Holmes:           What was that one off of Parks and Recreation? The Cones of Dunshire.

Jenna Snavely:              Cones of Dunshire. Yeah.

Garrett Holmes:           All right. Now that we know a little bit more about you, in addition to creating all this amazing content and connecting DM to all these marketing experts around the world, you program this event, as we’ve said multiple times here, T&C.

Garrett Holmes:           Before we jump in and talk about the aspects of actually programming that event, can you explain in your words what T&C is? What Traffic & Conversion Summit is?

Jenna Snavely:              Yeah. And actually, I have my pitch down, ’cause I have to talk to a lot of potential speakers. There’s some who are like, “Oh,” they love T&C, and they want to a part of it. They’ve been to every single T&C in the world. In the world. Every single T&C since it started.

Jenna Snavely:              And then there’s others who are like, “I haven’t heard of this. But I’ve heard of Ryan Deiss,” or something like that.

Jenna Snavely:              My pitch is, basically, Traffic & Conversion Summit is three days of actionable content that teaches people how to either drive more traffic, or increase their conversions. It’s meant to be incredibly tactical. All of the content is carefully selected, and I’m sure Garrett will tease that part out of me, how I select the sessions.

Jenna Snavely:              All of the content is meant to be incredibly tactical, step-by-step processes. Basically, you’re not going to T&C to be inspired. We’ll let someone else inspire you. This is what you need to do to implement and get something going.

Garrett Holmes:           I mean, people transform their business out of this event.

Jenna Snavely:              I hope so.

Garrett Holmes:           It’s because of that, though, it’s not that inspirational conference, you know? It’s so tactical.

Garrett Holmes:           Well, as we’re talking about making this a tactical event, you know, you get hundreds and hundreds of people who submit these sessions. Can you give us a little bit of a behind-the-scenes overview of what goes into programming an event of this scale?

Jenna Snavely:              Yeah.

Garrett Holmes:           I mean, that’s a broad question, but …

Jenna Snavely:              It is.

Jenna Snavely:              Basically the first thing we have to start with is we look at what we want the event to be all about. We look at the general structure, the kind of tracks, the kind of content that we want to be at the event, the things that are up-and-coming. For example, this year one of our tracks is conversational marketing, and that was not a track last year. That’s something up-and-coming and covers chat bots, or even website chat, like Drift. Even things like email tactics that could be used to have people respond to your emails and start conversations, basically starting conversations with other humans.

Garrett Holmes:           Yeah, the H-to-H, the human-to-human.

Jenna Snavely:              Good old H-to-H.

Jenna Snavely:              We look at that, and then I talk to our founders. So, I talk to Ryan, I talk to Rich, Roland and Perry, and find out what they are gonna talk about. And then I talk to the staff about what they want to talk about. I start filling in the bones of it. Then we reach out to our faculty, the people that contribute content to us and that are subject matter experts, and start filling it in more from there.

Jenna Snavely:              Then, I get a good look at what kind of content we have, and where we have gaps, and that’s when we do the call for speakers. We’ll reach out to people that we’ve either been connected with, people that we’ve been watching and that we’re interested in having speak, or people who are interested in speaking. We’ll reach out to those people, and they will submit ideas, and then we go through every submission. Garrett knows exactly what that process looks like.

Garrett Holmes:           It’s a long one, but it’s a fun one. You get to see what everyone’s thinking about.

Garrett Holmes:           It was fun. We sat in a room, and went through all those, well, you went through ’em first, and then I went through them with you as a second run. And then there were multiple other run-throughs that involved a bunch of other people, but …

Jenna Snavely:              Absolutely. It’s an extremely collaborative process. As easy as it would be to say, “Jenna programs T&C,” I might be the first yes or the first no, but there are so many checks and balances in the process that even if something that I fight for really hard, it might get cut at the end. Or something that I was like, “I don’t know if this fits,” is something that someone else is really pushing for.

Jenna Snavely:              So, it’s very collaborative, and the main idea is that we want the best content, and we don’t like to settle. We don’t want to just put something up.

Jenna Snavely:              Russ Henneberry, he used to do the agenda. He taught me everything I know. But Russ always used to say that there’s no place to hide at T&C, and that is still very true. If you look at any time slot, there’s no time slot that’s not gonna be the best possible sessions. You’re gonna be going against giants, whether it’s a giant topic, or a giant person. Everything is meant to be the best it can possibly be.

Garrett Holmes:           That was the crazy part, is arranging when different speakers are talking, and being like, “Man, this person’s going against this person,” and it was cool to see all that, though.

Garrett Holmes:           So, you know, when we talk about approving speakers, you’ve got a pretty robust set of rules for what makes it through and what doesn’t. Can you give us a preview of what that looks like?

Jenna Snavely:              Yeah. I have a lot of things that I look at when I’m looking at a session submission.

Jenna Snavely:              The first thing I look at is, is this new or original content that you haven’t seen anywhere else? You know, a lot of speakers who do the circuit will get sent to me, and they’ll often submit something, and it’s like, “Here is my talk.” You know, sometimes we do let their talk on stage. But, it usually doesn’t happen more than once, and we usually, we want to know what’s new. You know, this is about marketing, cutting-edge marketing. It changes so swiftly that if you have a signature talk, it’s probably not gonna be relevant within six months.

Jenna Snavely:              There’s plenty of speakers who submitted something to me in the fall of last year, and they reach out to me and was like, “Hey, I actually need to scrap that. I have something totally new.” Oli Billson actually did that, because he was like, “I just have something new, something better. I just want to make sure it’s as relevant as possible.” We do look at, is it new or original, so that’s the first thing.

Jenna Snavely:              The next thing is pretty simple. Does this strategy help drive traffic or increase conversions? If it is not a strategy that does either, it has no place on our stage. That sounds pretty harsh-

Garrett Holmes:           But it’s-

Jenna Snavely:              But it’s a [inaudible 00:15:05], you know, it’s a focused event. That’s what the event is about. Traffic & Conversion Summit. And if it is not a strategy that drives traffic or increases conversions, it just doesn’t make sense, and it wouldn’t make sense somewhere else. That’s just how it goes.

Jenna Snavely:              I also look at if it fits into an open topic track. Like I said, we come up with our content tracks pretty early in the process, and when I look at a session I say, “Do I immediately know what this is about? Do I immediately know where this fits?”

Jenna Snavely:              If it doesn’t really fit, we might do some finagling. Is that a word?

Garrett Holmes:           Yeah.

Jenna Snavely:              To make it fit. But, I don’t like to work a puzzle piece in that’s not a good puzzle piece.

Jenna Snavely:              The next thing I look at is if the session promises a desired end result. And then I also say, “Does this instructor have the experience to fulfill on the promise?”

Garrett Holmes:           Yeah, ’cause it’s amazing, we can all say, “Yeah, this is what’s gonna happen.”

Garrett Holmes:           I remember when we were going through there were just some where it’s like, “Hundred million dollars in three days.” And it’s like, okay, let’s take a step back and be a little bit more realistic.

Jenna Snavely:              Absolutely. Absolutely. Absolutely.

Jenna Snavely:              Which kinda brings me to the next one, is it likely that all the attendees would have access to the resources required to implement the strategy and get the desired end result?

Jenna Snavely:              So, if you’re promising a hundred million dollars in sales, it better not require a list of seven million people, or whatever.

Garrett Holmes:           Right. Right.

Jenna Snavely:              That’s a pretty big list.

Garrett Holmes:           I’ll take that list.

Jenna Snavely:              One, I want to know that there’s an end result here in mind. Also, I want to know that the people who are attending, the people who are solopreneurs, the people who have a really small budget, the people who are putting money into ads that are not currently working and they’re trying to troubleshoot that and they don’t have wiggle room there. I want to make sure that they can put the strategy into place, and see an effect. A positive effect.

Garrett Holmes:           Totally. It’s not this big aspirational promise. It’s like, “Yeah, we can all do this.” I love that.

Garrett Holmes:           So-

Jenna Snavely:              I have like five more.

Garrett Holmes:           Oh, keep ’em comin’.

Jenna Snavely:              Another thing I look at is if there’s a hook or a mechanism that will pique attendee interest. It’s not just about piquing their interest, but the hook or the mechanism, if I can explain it really simple is like, imagine a headline that says, “Facebook ad success in five steps.”

Jenna Snavely:              Okay. And now imagine one that says, “Facebook ad success in five steps using $5 a day with a non-existent list.” That is a little bit more specific and there’s a hook there, and there’s also an idea of, “Oh, this session is for me.”

Garrett Holmes:           You can identify with it.

Jenna Snavely:              Yeah, attendees need to know that it’s for them. So, that’s one example.

Jenna Snavely:              Another thing I look at is, is the instructor someone who has a large following that will fill a ballroom? Or, if not, is the nature of their topic large enough to fill a ballroom? Because I’ll tell you, our ballrooms are really big. Our smallest ballroom fits 500 people, which, the largest lecture hall at my college was like 300, and it was huge. So, 500 people is a lot of people, and there’s overfill rooms this year that fit up to 100 in those smallest ballrooms. So, the nature of the talk, or the instructor has to be enough to get at least 500 people in that room.

Jenna Snavely:              On top of that, the bigger the room gets, the more pressure there is to fill up that room. You know, I can put someone on main stage and be like, “Yeah, this fits up to 4,000 people.” But if 4,000 people don’t show up, let’s say 2,000 people show up, that’s gonna feel kinda weird and sad.

Garrett Holmes:           Even though that’s still a ton of people.

Jenna Snavely:              Even though that’s a ton of people.

Jenna Snavely:              Just the density makes a huge difference, so we want to make sure that no one, you know …

Garrett Holmes:           Yeah. No one has to go through that.

Jenna Snavely:              Has a bad experience.

Jenna Snavely:              And also we want to drive everyone to all the ballrooms. Like I said, the sessions are all stacked. We want every time slot to be the hardest choice you have to make today.

Jenna Snavely:              I do ask if the instructor has previous experience speaking on a stage, or if I have proof of their knowledge and charisma. We really prefer practitioners, because practitioners are actually doing the strategies that are helping to save businesses and grow businesses. But it does matter if you can speak on a stage, because …

Garrett Holmes:           Totally.

Jenna Snavely:              You know, I don’t want you sweatin’ bullets up there.

Jenna Snavely:              And then, does the strategy help to double the size of an attendees’ business? Would it effectively help to double the size, which, that’s our mission, and so that’s T&C’s mission, too.

Jenna Snavely:              And then finally, does it fill a current gap in approved content? I can tell you that this year we had so much messenger content sent to us, that we had to say no to so much messenger content, which was a real bummer, because a lot of them were amazing speakers.

Jenna Snavely:              That’s just one example. So, these are so many hurdles and obstacles, but it really is all about the attendee experience, and that is what I’m grading for.

Garrett Holmes:           That makes the event so much better.

Jenna Snavely:              Absolutely.

Garrett Holmes:           Because it’s not just flashy titles. It’s not just, you know, the big, big names and whatnot. It’s the real, actionable-

Jenna Snavely:              The real deal.

Garrett Holmes:           Yeah. I love that.

Garrett Holmes:           I know based on what I’ve seen of the agenda that this is gonna be one heck of a year. What’s your interpretation of this year’s line-up?

Jenna Snavely:              That’s a great question. I have the agenda pulled up. This year, I feel like we have a really interesting combo of things going on at the same time.

Jenna Snavely:              One, we made sure to not put the same general idea or topic going on at the same time. If you’re looking for just content marketing, you’re never gonna have to choose. But, we also have an interesting dichotomy, almost. We have some of these really bigger, more shiny speakers, I would say. They have their processes a little more polished, and they have their formulas and their steps. Those are going on at the same time that we have some of our scrappier sessions.

Jenna Snavely:              So, we have such a good mix of these heavy-hitters and these up-and-comers. I just can’t wait to see what attendance is like in each ballroom, and how it all shakes out, ’cause there’s so many different things to see and hear. I honestly, I don’t know how people are gonna choose.

Garrett Holmes:           [inaudible 00:22:10]. Well, it was so cool going through some of these titles for this year, just ’cause it was like, “I want to go to that one. I want to go to that one.” There’s so many that just draw you in instantly.

Garrett Holmes:           On top of all of this, obviously it’s hard enough to make these big decisions, kind of by yourself. I mean, you have support, but it all goes through you. What are some of those challenges that you face in this role, programming this event, that people may not even realize?

Jenna Snavely:              I would say a lot of it is internal, number one. So, there’s, you know, the part of, some of these people who I have to disapprove, some of the sessions, ’cause they’re not, I’m not rejecting the people. It’s the sessions that just aren’t fits. See, that’s an internal struggle. It can be so hard to see something that I really want to see on stage, and to know that it’s just not gonna happen this year.

Jenna Snavely:              It can also feel a little bit like there is so much imposter syndrome in making these decisions, ’cause sometimes it feels like, “Who am I to be making this decision? This person just made five million dollars in one month,” or whatever. And it’s like, “Who am I to them?”

Jenna Snavely:              But, all that said, I’ve started to just think of myself as an extension of T&C and of the vision of T&C. I’m just executing on that vision, and it’s so [inaudible 00:23:51], it’s so fun, and it’s such a wild ride every single one of these events.

Jenna Snavely:              It’s also a lot of information to keep track of.

Garrett Holmes:           I was gonna say …

Jenna Snavely:              It’s a lot of data. Like, when we’re talking just real struggles, it’s a lot of stuff to keep track of. My inbox is freaking wild all the time. I’m being connected with so many people. I have so many people asking me questions. I have so many people at different stages in the process that I have to really think about and be like, “Okay, well, I need to send them this,” or, “I need to make sure that this information gets to them.”

Garrett Holmes:           I wish you all could see the spreadsheet, ’cause it’s like a rainbow of colors but all in this perfect order. It’s pretty cool.

Jenna Snavely:              Yeah, I have a huge spreadsheet. I mean, I keep this Google spreadsheet of everything that I have to keep track of, and it’s a lot.

Garrett Holmes:           As we’re approaching this event, you’ve gotta look back at all you’ve accomplished so far, and all that you will accomplish in the coming weeks before the event, and you gotta feel really proud. What’s one thing about this year’s event that you just can’t wait to see come to life?

Jenna Snavely:              I think you know the answer to this.

Garrett Holmes:           What’s that?

Jenna Snavely:              Last year’s event, we had a lot of feedback about the lack of diversity in our speakers, and you know, our mission at DigitalMarketer is to double the size of 10,000 businesses. When I think about that, I think of the fact that it doesn’t matter whose businesses we are doubling, and sometimes when you are not seeing yourself reflected in the strategies being presented on stage, and the people who are presenting those strategies, you can feel like, “This is not for me.”

Jenna Snavely:              That is absolutely not how I want any attendee to feel. So, this year we made a huge effort to increase the amount of diversity on our stages. It was a huge discussion internally as to you know, what is the right way to do it so that no one feels tokenized? So that no one feels used? And I think that this year is the start of something really, really great, and we’re just gonna keep on improving.

Jenna Snavely:              We’re nowhere near perfect, and we’re just gonna keep on doing better every single year, every single event, and I hope that it is something that y’all notice. I just, I worked really hard on it, and I hope that everyone feels welcomed, and given the tools to double the size of their business.

Garrett Holmes:           Absolutely. As you know this, Jenna, we ask everyone who comes on the show this question. My favorite question of the interview. If you could go back in time, now knowing everything that you know, and talk to 25-year-old Jenna, what advice would you give her?

Jenna Snavely:              I would say that … Well one, and I wouldn’t change anything about the way I’ve done anything, ’cause I think that there’s a reason that you go through stuff, and that when challenges are presented to you they’re a challenge because they’re something you haven’t overcome before. That is something that you will learn from, and go through.

Jenna Snavely:              But, I feel like the best advice that I’ve gotten just about life in general is, all you can do is show up and do your best. I try to just, especially when I get overwhelmed, ’cause honestly this can be extremely overwhelming, this job. Life can be extremely overwhelming, you know, there’s so many things that can feel incredibly difficult in life.

Jenna Snavely:              Just showing up, and then doing your best is all you can do. I don’t know. I think that’s not something I would tell myself. Maybe I’d tell myself earlier, but I’d just be like, I don’t think I would tell myself anything, honestly.

Garrett Holmes:           Yeah?

Jenna Snavely:              I would look, I would peek out the door, and be like, “There’s you.” And then I would sneak out the back door, and not interact.

Garrett Holmes:           And just be like, “You’ll figure it out.”

Jenna Snavely:              Yeah. Absolutely.

Garrett Holmes:           That’s cool.

Jenna Snavely:              So, show up, do your best.

Garrett Holmes:           That’s really cool.

Garrett Holmes:           Well, thank you for sharing, and thank you for being the interviewee on the show today. This was fun.

Jenna Snavely:              Yeah, and just so y’all know, I will be coming back as soon as T&C is in the books. It’s such a huge job that scheduling interviews is real rough right now. But I can’t wait to come back. I miss the bat cave.

Garrett Holmes:           The bat cave. It does feel oddly at home in here. I love it.

Garrett Holmes:           All right, Jenna. Well, last question of the day. Where can people find out more about you and what you’ve got going on?

Jenna Snavely:              I don’t have much of a personal brand right now. I’m just like, “I’m Jenna.”

Jenna Snavely:              But you can find me on LinkedIn, I’m there. Just, you can find me on LinkedIn, and join Lab, join Elite, go to the workshops, go to T&C, you’ll see me there. You’ll see me inside Lab.

Garrett Holmes:           If you ever want to see the face behind the voice, Jenna is on every live workshop here at DigitalMarketer, on every office hours here at DigitalMarketer. You’re a busy person.

Garrett Holmes:           Awesome.

Jenna Snavely:              Don’t I know it.

Garrett Holmes:           Well, thank you again, Jenna. Everyone out there listening, if this is the year that you finally want to go to Traffic Conversion Summit, or if this is the year that you’re coming back to Traffic & Conversion Summit, for the first to your, I mean, how many years has it been?

Jenna Snavely:              This’ll be our 10th anniversary.

Garrett Holmes:           So, this is your 10th Traffic & Conversion Summit. Happy anniversary.

Jenna Snavely:              Happy anniversary.

Garrett Holmes:           We’ll see you out there. Tickets are still on sale at Head on out there. We’ll be in San Diego at the end of February.

Garrett Holmes:           If you’re listening to this and you get a chance to find us at Traffic & Conversion Summit, we’d love to say hello. We’d love to stop and have a conversation with you, so tap us on the shoulder and say, “Hey, I know you.”

Garrett Holmes:           All right, y’all. Thanks again. We’ll be back here, same time, same place, next week. And we’ll see you soon.

Jenna Snavely:              Bye.

Darren Clark:                You’ve been listening to the DigitalMarketer podcast. For more information and show notes, go to Thank you for listening.

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