DigitalMarketer Podcast

Episode 268: Monetizing Your Expertise in 2022 with Aaron Parkinson


Is education marketing dead, or do consumers still want to be educated before buying?

On today’s episode, host Mark de Grasse talks to Aaron Parkinson, a digital marketing pioneer and the CEO of 7 Mile Media. Aaron firmly believes that education can be a powerful marketing tool for all types of businesses. He explains that buyers only care about themselves. They don’t care about the products or services you’re trying to market; they only care about results. And what better way to show them what you’re all about than by educating them?

People are busy and see right through the fluff. So if your content is not educating, at least make it entertaining.

Listen in as Mark and Aaron dive deep into the world of educational marketing and how brands can grow their influence by developing fully-fledged curricula for their audience.


  • Is educational marketing dead?
  • How to compete in the online education space
  • Buyers want accountability from the educational content they invest in online
  • Are you building an offer or a business?
  • How to add content levels to your brand experience
  • The changes currently happening in the online education space
  • How to develop an entire ecosystem around educational offers
  • The Eight Week Media Buying Bootcamp

Listen Now


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