DigitalMarketer Podcast

Episode 86: Ditching the Pixel with Nathalie Lussier of AccessAlly


You read this episode’s title correctly. In this episode, Jenna interviews Nathalie Lussier, Founder of AccessAlly, to talk about marketing in the age of privacy and why Nathalie chose to go against the grain of marketing by opting out of using pixels and retargeted ads. As new regulations are enforced, she shows us it’s possible to succeed without the data we’re so used to having—but only if it’s the right decision for your business.

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