DigitalMarketer Podcast

Episode 297: Making A Big Impact In 30 Seconds: The Power Of Video Content with Mandy McEwen


Are you struggling to create content for TikTok? We might have found a solution.

On today’s episode, host Logann Norris sits down with Mandy McEwen to discuss how millennials and older generations can eliminate stress from video content creation. Mandy is the Founder & CEO of Mod Girl Marketing and Luminetics. She has been marketing successful brands online since 2007. In 2010, she started a marketing agency, Mod Girl Marketing.

Creating videos for social media can be overwhelming. But as Mandy explains, it doesn’t have to be. With attention spans rapidly declining, a 30-second video is all you need to get ahead.

Tune in to learn the secrets behind every great piece of content on social media and what you can do to get the most out of TikTok without necessarily dancing to popular sounds.


  • Getting started with video content creation
  • How to outsource your TikTok creation to a Gen Z
  • Businesses ignoring video will struggle in future
  • The future of hiring and outsourcing tasks
  • YouTube Shorts versus TikTok
  • Interesting stat on LinkedIn videos
  • Why vanity metrics don’t determine success on social media
  • Black Friday dos and don’ts

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