DigitalMarketer Podcast

Episode 283: How to Break Your Holiday Sales Record This Year with Lauren Petrullo


This sounds ridiculous, but some marketers still don’t do holiday sales.

On today’s episode, host Mark de Grasse sits down with Lauren Petrullo from Mongoose Media to discuss why every business should be doing holiday sales. They also break down some amazing stats where Lauren and her team achieved a 400% increase in forecasted goals year to year, and got a client $250,000 in free money from Facebook.

The holiday season is a great time to test ads because everybody is expecting and even looking forward to seeing ads in their feed. And with everybody in a buying mood, Lauren’s magic ad structure will help ensure your marketing becomes a charming and natural part of the festivities.


  • Why everybody needs to do holiday sales
  • How Lauren got a 400% increase in forecasted goals year on year
  • The dos and don’ts of holiday marketing
  • Assessing Ad performance on Instagram reels
  • Start testing your ads before the holidays
  • How to become omnipresent at a lower cost
  • Benefits of offering bulk discounts
  • The Canva holiday template pack

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