What is marketing automation, and how can you use it to build better relationships?
On today’s episode, host Mark de Grasse sits down with Martin Martinez from MeetAlfred.com to discuss marketing automation. Martin reveals that sending a blank connection request to the right people on LinkedIn is much more effective than sending a personalized message to everyone. So, although marketing automation saves time, it should never come at the risk of strained relationships.
Tune in to learn the dos and don’ts of marketing automation, how it works, why it matters, best practices, and the tools you can use to optimize campaign performance.
IN THIS EPISODE, YOU’LL LEARN:
- What is marketing automation?
- The goal of marketing automation
- Ways automation can help build authentic customer relationships
- Best practices for marketing automation
- What marketing automation looks like for the customer
- The power of multi-channel marketing campaigns
- How to measure the performance of your marketing automations
- Engagement touchpoints: When, where, and how many
Listen Now
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Meetalfred.com
- Get in touch with Martin via email Martin@meetalfred.com
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- Conversion Fanatics – Conversion Rate Optimization Agency
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