SEO is an ever-changing landscape that can be hard to manage. But Matt LaClear has been rolling with it for the last 10 years, and he joined Jenna and Justina Fenberg (DM’s Community Manager) to talk about the past, present, and future of SEO.
Matt explains all of the services an SEO agency needs to provide, why testing an offer comes before driving traffic, and how to convince high-authority websites to put your link on their website.
IN THIS EPISODE YOU’LL LEARN:
- Why getting a website to rank might not be enough (and what your company should ensure it has first)
- How client expectations of their SEO agency have changed over the years and what services Matt provides to put his agency above his competitors
- A different way to look at asking for backlinks and how it will change the game for your company’s ranking
- The strategy Matt uses to get high-authority websites to add a link to their website on behalf of his clients
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!