If you want to succeed with your content marketing, you need to make sure you are ranking for the right keywords. In this episode, DigitalMarketer SEO Manager, Amanda Powell, teaches us just how to do this: with skyscraper content.
She also talks with us about keyword competitors, how to use SEMrush to close the gap between your skyscraper content and the competitors, and how to curate new content around your newly discovered consumers.
IN THIS EPISODE YOU’LL LEARN:
- About the times DigitalMarketer has struggled with its own SEO, and how to prevent it for your business
- The tools DigitalMarketer uses to maintain and continue to improve SEO for various keywords
- How to identify your keyword competitors and non-competitors so you can close the gap between their rankings and yours
- How to target a new audience by niching down skyscraper content
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Building an SEO Content Strategy: Skyscraper Content
3 Simple Steps to Creating A “Pillar Blog Post” That Generates Organic Traffic for Years to Come
SEMrush
Brightedge: SEO Platform | Content Performing Marketing
Spyfu: Competitor Keyword Research Tools for Adwords PPC and SEO
Amanda on LinkedIn
WE NEED YOUR HELP: Save Money and Save Lives with DigitalMarketer’s Black Friday Sale
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