Can data help make your social media ads more human? In this episode, Rita Barry, founder of Rita Barry & Co., shows us how to take our metrics and use them to create more relationship-based advertising. She explains what metrics to actually focus on, why cost per acquisition is the secret to getting an ROI, and her advice for businesses trying to stay afloat during COVID-19.
RESOURCES MENTIONED IN THIS EPISODE
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
iTunes not your thing? Find us on Spotify, Stitcher, or TuneIn.