DigitalMarketer Podcast

Episode 47: Critical Lessons Entrepreneurs Can Glean From Large Corporations in 2019 with Nicole Walters


You might not think that entrepreneurs could learn much from a big corporation, since they are so different. But this week’s guest is here to prove that wrong. After all, she learned a lot from her own time in the corporate world.

Nicole Walters, talks about her corporate background and how she started her 8-figure business while working a 9–5. She walks us through how she started her blog, figured out how to monetize it, and then created a package that any product business can use to sell their products.


  • Nicole’s 3 takeaways from corporate culture and corporate marketing—structure, surveys, and customer conversations
  • The first 3 business moves every new entrepreneur should make—get an EIN, apply for an LLC, and set up a business bank account
  • Why businesses need to tell more stories in their marketing
  • Nicole’s Golden Arrow Rule and how to use it to extend your customer lifetime value


Nicole on LinkedIn
Nicole’s Website

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