Copy is everything in marketing. A perfectly designed landing page or executed social strategy can’t convert if the copy doesn’t interest your customer avatar. In this episode, DigitalMarketer’s Marketing Coordinator and copywriter Justina Fenberg gives us a lesson on writing great copy, shows how she built out a promo series for our email list, and explains how our marketing team works together.
RESOURCES MENTIONED IN THIS EPISODE
Ann Handley’s Total ANNARCHY
Very Good Copy
Marketing Brew
Harry’s Marketing Examples
Recess.io Newsletter
DM Insider Newsletter
Great Leads: The Six Easiest Ways to Start Any Sales Message by Michael Masterson
Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism) by Mike Palmer and Michael Masteron
The Ultimate Sales Letter 4th Edition: Attract New Customers and Boost Your Sales by Dan Kennedy
Ogilvy on Advertising by David Ogilvy
Become a Certified Direct-Response Copywriter
Copywriting Jumpstart Pack
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