This week we’re talking about the strategy disrupting the marketing world right now: conversational marketing.
People don’t want to be sold to, they want to have conversations—they want their product questions answered, they want to know where to find information on a website, and they want all of it now. Dave Gerhardt, VP of Marketing at Drift, joins us to explain how to use conversational marketing to talk with your customers and create a movement around your brand.
IN THIS EPISODE YOU’LL LEARN:
- Why conversational marketing is such a big deal in 2019
- How conversational marketing became a norm in the marketing world by branding it to create a movement
- How Drift creates content that doesn’t sell their products but showcases their expertise
- How Dave uses LinkedIn to market Drift—including giving people rides to the airport
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Seeking Wisdom Podcast
Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too)
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Dave on LinkedIn
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