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Episode 46: Turn One Idea Into a Month’s Worth Of Content With The Power Of Splintering

content creation

April 25, 2019

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If you’re struggling with creating enough content for all of your social platforms—you’re not alone.

How do you clear enough time in your schedule to post new content to Instagram, Facebook, Twitter, LinkedIn, and your website’s blog? You don’t—instead, you splinter your content so you do half as much work and curate 12x more content. In this episode, Garrett breaks down how to come up with content ideas and how to use splintering to fill your content calendar every month.

IN THIS EPISODE YOU’LL LEARN:

  • The 3-step process to turn a video into 12 pieces of content—from blog posts to social media posts to presentations, podcast episodes, and more
  • 5 tools to use to come up with content ideas—Quora, Reddit, private Facebook groups, customer FAQs, and keyword planners
  • How to use content headlines to create a 20-45 minute video webinar and 1,000-2,000 word blog post
  • The 3 parts of your blog to use for social media posts—quotes, statistics, and lists/processes

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Quora
Reddit
Adobe Spark
Learn to Write Headlines That Get More Clicks [Plus FREE Swipe File Download]
Our Favorite Keyword Research Tools (17 Tools Every SEO Needs)

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Spotify, Stitcher, and TuneIn.

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