Top SEO Experts to Follow in 2021
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The Top 5 SEO Experts You Should Be Following

If you’re reading this article, you’re probably already following DigitalMarketer. And if you’re already following DigitalMarketer, you probably already know the importance of exposing yourself to good content and idea pioneers. 

That’s why we set out to refer you to only the best SEO experts. By following these businesses and business leaders, you will get top-notch FREE advice, content, and connections!

Aja Frost, Hubspot

Aja Frost is the Head of English SEO for Hubspot, a $965 million company that develops software products for marketing, sales, and customer service. In addition to managing the SEO efforts of a nearly-billion dollar company, Aja has also written for Fast Company, Newsweek, Time, Mashable, Forbes, USA Today, Business Insider, and She is also the instructor of DigitalMarketer’s own workshop “The Content Cluster Strategy: Create Content That Drives Traffic And Generates Leads” (you can see it by joining the DigitalMarketer Lab).

Brian Dean, Backlinko

Brian Dean is an internationally recognized SEO expert, owner and founder of, and author of our latest SEO article “The 5 Biggest Changes in SEO That Are Hurting Your Results” (it’s amazing and you should read it as well). His SEO strategy and services have been utilized by the likes of, Forbes, Huffington Post, and Inc.

Caroline Sumners, Freelancer

Caroline Sumners is a freelancing marketing consultant based in the UK. She is passionate about making sure small businesses have access to the same caliber of resources as Fortune 500 companies. Caroline was Southern Enterprise’s Best Marketing and Engagement Specialist of 2020. Be sure to keep up with her blog to get the latest marketing news as well as her podcast, “Business is Good.”  

Kasim Aslam, Solutions 8

Kasim is the CEO of Solutions 8, a marketing agency that focuses on Google Ads (which, of course, comes hand in with SEOs). He wrote a book called 7 Critical Principles of Digital Marketing which has hit a multitude of bestselling and must-read lists, and he was named one of University of Missouri’s Top 50 Marketing Thought Leaders. Check out his Facebook to find links to some of the podcasts he has been featured on, or check out our collaboration here. Kasim is also one of DigitalMarketer’s 4 ELITE Traffic Coaches—and if we picked him, you know he’s good! 

Russ Henneberry

Russ Hennesberry’s list of qualifications is long: he is a marketing consultant, founder of theCLIKK, and the co-author of Digital Marketing for Dummies. He is also an [almost] professional podcast guest—check out what he had to say on generating free traffic here. Recently, he joined kahoots with our team at DigitalMarketer (Russ happened to write one of our favorite articles on SEOs). So he’s our expert really, but we’re feeling nice enough to share! 

Alright, now get to clicking and following and liking and subscribing! Because with the advice from these 6 seasoned SEO experts, you’ll be 6 steps closer to being an expert too.



The lovely content team here at DigitalMarketer works hard to make sure you have the best blog posts to read. But some posts require a group effort, and we decided to stop the rock-paper-scissors tournaments that decided the byline so that we had more time to write. Besides, we all graduated from kindergarten: we can share.

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