Is Your TikTok Audience a Different Avatar?

Does your Tiktok audience have a different avatar from other social media? Before I answer this question, be reminded that avatar here refers to buyer persona, a figment of your ideal audience. 

When I started on TikTok, I enjoyed significant engagement after months of dedication and consistency, which intrigued me. Then, it prompted my research into audience segmentation, strategies, and analytics.

I discovered that the audience on Tiktok responded differently from those on Instagram, Facebook, Youtube, and other social media platforms. 

We will explore why this is so and how you can leverage this information for your business growth on TikTok and other social media platforms.

The TikTok audience avatar

To understand the audience avatar on Tiktok, I started by segmenting them according to the following characteristics.

  • Their goals and values

Tiktok users are primarily youngsters, Gen Z, and a sizable number of Millenials here, too, like me. 😉 {add wink emoji} With all the buzz and waves Tiktok is consistently making, who wouldn’t hop on the side of fun and money?

  • Their information source

Tiktok audiences are Internet boomers, they feed from the internet, and I knew I would find my audience here.

  • Their demographics are primarily youngsters and millennials;

GenZers and Millennials still make up the bulk of the TikTok audience. However, some baby boomers are finding a place in the video-making app.

  • Their pain points and needs 

The Tiktok audience, like most internet consumers, is looking for simple solutions to their everyday problems. From an easy tutorial, how-tos, simple hacks, and tips are all displayed in an entertaining short video.

From this description, you can tell that the audience persona on Tiktok is different from that of Twitter, Facebook, Youtube, etc., even though they share some similarities.

Why is Tiktok audience Avatar different?

  1. Tiktok features. 

The features on Tiktok encourage significant engagement. Tiktok users respond differently than users of other social media platforms because of its offerings. This supportive study on TikTok asserts that the few seconds of interactive TikTok video attract more spontaneous engagement than other media. 

For example, TikTok has the duet and stitch features and others that allow a seamless collaboration among content creators. So, if you want to feature another colleague’s opinion, you can feature them and encourage collaboration. 

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Stitch is one feature I love to use when I share trend alerts with my audience. When I use this, my audience leaves questions seeking to understand the content more, and I address them accordingly. Plus, the original owner of the content can equally respond because it automatically links them to my posts. 

Does it stop there? No, my audience can also post duets and stitch the posts/videos to theirs, and they can share them on other social media platforms like Whatsapp, Instagram, etc. 

  1. The challenges spur the audience to spontaneous engagement.

Engagement is what every content creator looks forward to on Tiktok, and the audience looks forward to trends. On Tiktok, challenges are never-ending, and they excite the audience because of the fun in these challenges. 

Since the emergence of Tiktok, challenges have been one of the organic features that attract a lot of attention and engagement. It can also be said to be predominantly a Tiktok feature because other social media platforms feature them less.

Judging from the fun nature of these challenges, users love to catch up with them and recreate them in their videos. They also add funnier challenges as duets to their content, generating engagement. 

On TikTok, every trend targets engagement, and it is easy to get that because the content is not just short videos but light-hearted content that is so addictive and entertaining. 

  1. The audience can create content too.

Tiktok undoubtedly is one of the widely used social media apps for both the millennials and Gen Z, thanks to its accessible video editing offerings. Tiktok users find it helpful to edit their videos to satisfaction before posting them. 

With well-editing videos, users confidently market their brands and express their skills, talents, and ideas in fun, short, interactive videos. Moreover, its simplistic nature makes it easy for anyone to produce any content they wish and become a viral sensation overnight.

  1. The audience on TikTok is loyal

The audience on Tiktok understands how easy it is to create content on the app, and they also know that their favorite creator will show up every day. So, they visit the app with anticipation, and thankfully, you have the video scheduler to ensure you never miss a beat.

So, are Tiktok audience a different avatar? I will say yes and reiterate that the features on TikTok naturally cause TikTok audiences to respond to content differently. They engage and help boost brands and ideas they love massively and in many unique ways, different from other social media platforms. The uses of the duet, stitch videos, trends, challenges, and other TikTok unique offerings make its audience avatar different. 

Once you understand the TikTok audience avatar, you will be able to create content that caters to their needs and in no time, you will start noticing good business growth on TikTok. 

Keenya Kelly

Keenya Kelly

Keenya is the CEO of If You brand It, a marketing and consulting firm in San Diego, CA where she strategically helps business owners develop video marketing strategies Keenya decided to learn about the TikTok platform as a way to market her business during the pandemic. In just 2 years Keenya has grown her account to over 489,000 followers and has helped clients reach millions of followers as well. As a partner with the Keenya Kelly brand you will surely reach Keenya’s strong female audience of influencers and entrepreneurs.

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