DigitalMarketer Podcast

Episode 277: Why Guerilla Marketing Still Works in 2022 with Dean Davis


What is guerilla marketing, and why is it so effective for small business owners?

On today’s episode, host Mark de Grasse sits down with Dean Davis from Super Gel to discuss Guerilla marketing. Guerrilla marketing is a marketing strategy that uses surprise or unconventional tactics to drive awareness. Dean explains that big brands have more successful marketing campaigns in part due to their larger marketing budgets and wider range of promotion activities. As a small business owner, competing in such environments is almost impossible. But with guerrilla marketing, you can at least get a piece of the pie and stay competitive.

Tune in to learn more about guerilla marketing, the different types of guerilla marketing, some successful examples, and why it’s different and helpful in driving brand awareness.


  • What is guerilla marketing?
  • Dean’s Guerilla marketing tool
  • Why guerilla marketing is so effective
  • Ways to compete with big brands in your industry
  • Tribal marketing and engaging with consumer groups
  • Why the math on cold calling is wrong
  • Guerilla marketing mistakes you should avoid
  • Confidence is key to successful marketing

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