DigitalMarketer Podcast

Episode 293: The Potential Of Typeform: Transforming Your Business Through Onboarding and Lead Generation with Karrie Sanderson


Do you create forms, surveys, and quizzes? Want to know how you can get more thoughtful responses and higher completion rates?

On today’s episode, host Mark de Grasse talks to Karrie Sanderson, the Chief Marketing Officer at Typeform — a no-code SaaS platform that helps companies turn digital interactions into human connections through forms, quizzes, surveys, and asynchronous video solutions.

If you use forms in any marketing functions, the last thing you’d want is to make them boring. Why? Because your audience won’t answer them. You want to create interactive forms that allow you to engage with your audience and grow your business with ease.

Listen in for some intriguing nuggets on how marketers can use digital forms for lead conversions, getting customer feedback, and building long-term customer relationships.


  • Typeform’s origin story and what makes them different
  • How to get more thoughtful responses from your forms
  • A user-friendly way of building forms
  • Best use cases of forms from a customer’s perspective
  • Recommended number of questions in a form/questionnaire
  • How to integrate videos and images into your forms
  • Best ways to get customer feedback using online forms
  • Ways to make surveys feel less like interrogations and more like conversations

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