DigitalMarketer Podcast

Episode 291: The Turning Point: Leveraging Ecommerce Strategies To Succeed In Business with Kira Goller


If the core principles of marketing never change, what’s stopping you from creating replicable success for your clients?

On today’s episode, host Mark de Grasse sits down with Kira Goller, the National Sales and Marketing Director of Smart Underwear – a company that was started in 2018, doubled its revenue in 2020, doubled again in 2021, and looks set to double again in 2022.

Tune in to hear Kira share how she used the marketing frameworks and blueprints from Digital Marketer to scale her business from a garage startup to a global brand. Discover the methods she used to attract, convert, and keep customers coming back for more.


  • What makes for a successful digital marketer?
  • How Kira grew her business using blueprints from Digital Marketer
  • Product market fit: Benefits and how to achieve it
  • What it takes to build a successful e-commerce business
  • Keys to scaling a business properly
  • How to consume digital marketing content fast
  • What is a T-Shaped marketer?
  • Aspects in your business that you should outsource

Listen Now


Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

This Month’s Sponsors:

More Resources from DigitalMarketer:

More Shows You’ll Love

  • Perpetual Traffic – The #1 podcast for learning paid traffic and improving your conversions!
  • Business Lunch – Sit down every week some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer’s Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

How Marketers Manage Visual Assets

Google Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!


Get Conversion Optimization Superpowers!

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!

Conversion Fanatics

Subscribe to the DM Insider Newsletter

Subscribe to our weekly newsletter that delivers the most actionable, tactical, and timely marketing tips you actually need in 7 minutes or less. Get an edge over the competition, for free.